The "Lenovo All Players Challenge" offered an authentic F1 experience in Shibuya. It fully took over 13 screens at the Scramble Crossing.

IT solutions provider Lenovo Japan* held the "Lenovo All Players Challenge" at ZeroBase Shibuya from September 15 to 18 in anticipation of the "2023 FIA Formula One World Championship Series Lenovo Japanese Grand Prix Race" starting on September 22, 2023.

*Lenovo has been an Official Technology Partner of F1 since 2022, and Lenovo Japan is the title sponsor of the Japanese Grand Prix.
https://www.lenovo.com/jp/ja/sports-partners/formula1/
 

This event, themed "Bringing F1 to Everyone Through Technology," allowed participants to enjoy virtual circuits using professional F1 simulators. Regardless of age, gender, or disability, anyone could experience F1 circuits through technology. Events included a time trial offering tickets to the F1 Japanese Grand Prix Paddock Club and a challenge race against wheelchair racer and former driver Hirokazu Nagaya. Over 2,000 visitors attended across the four days.

Wheelchair-accessible simulators and standard simulators were installed on the first floor, while simulators for the time trial were set up on the second floor.

During the event period, advertisements were displayed at Shibuya's Scramble Crossing. Powerful footage of F1 cars racing through Shibuya's streets fully occupied all 13 screens at the intersection.

The Jacked Display

Additionally, at the preview event held the day before the main event, artists MIYAVI and Hirokazu Nagaya were among the first to experience the simulator. "I was amazed to find this kind of cyber secret base-like space right in the heart of Shibuya," they said. "The excitement hit me the moment I stepped into the venue."

MIYAVI and Nagaya battling it out on the simulator.