[Call for Participants] Do! Solutions Webinar "How to Envision the Future and Grow Your Business Toward 2030" - October 18

Dentsu Inc.'s business solutions information portal, Do! Solutions, is recruiting participants for its webinar "Envisioning the Future and Growing Your Business Toward 2030: Visualizing Purpose, Connecting Purpose to Value," to be held on Wednesday, October 18.

In today's rapidly changing business environment, how should companies envision the future and achieve business transformation and growth?
 
This webinar will convey how to grasp future visions by interpreting messages from CES(※) 2023, along with Dentsu Group's unique methodology for purpose formulation and value realization. It will also introduce "BX Branding Acceleration," a solution supporting business transformation, growth, and branding from future visioning.

※CES (Consumer Electronics Show): The world's largest technology/innovation trade show hosted annually in January by the Consumer Technology Association in the United States.

 

【Overview】
Date & Time: Wednesday, October 18, 3:00 PM - 4:00 PM
Cost: Free
Format: Zoom Webinar
Registration Deadline: Friday, October 13, 5:30 PM
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details
 

【Program】

Chapter 1:
How Tech Companies at CES 2023 Envision the Future in the VUCA Era
In the increasingly uncertain VUCA era, many companies are exploring business transformation and growth toward 2030, communicating globally by linking sustainable future visions and purpose to their operations. Focusing on CES※ examples, we introduce case studies illustrating the relationship between purpose and initiatives for business transformation and growth.

Chapter 2:
What are Future Visions, Purpose Formulation, and Value Realization that Drive Business Transformation and Growth?
How should companies interpret the future and formulate and realize their purpose? We introduce Dentsu Group's unique methodologies, covering how to interpret shifts in consumer values and industrial structures for the future, purpose formulation, and methods for realizing purpose-driven value.

Chapter 3:
Introducing BX Branding Acceleration: Supporting Corporate Business Transformation, Growth, and Branding from Future Vision
This chapter introduces the specific support areas and functions provided by "BX Branding Acceleration," a solution that supports the design and execution of business transformation and growth strategies leveraging future vision and purpose formulation, along with case studies.

【Speaker Profile】

Dentsu Inc. Creative Director,
Naoki Mori
After working in optical equipment marketing, market research firms, and internet ventures, joined Dentsu Inc. Handles collaborations with global design consulting firm Frog Design (US), business development for domestic companies, and business and innovation support through digital & technology. Executive Committee Member (Mobile Committee Chair) of the Japan Advertisers Association Web Advertising Research Group. Author of "Mobile Shift: New Business Strategies for 'Smartphone × Social'" (ASCII Media Works, co-authored). Recipient of awards including ADFEST (INTERACTIVE Silver, etc.), Spikes Asia (PR Grand Prix), and the Good Design Award. Frequent speaker at events including ad:tech Tokyo.

Dentsu Consulting Inc. Partner
Hiroshi Tanaka
After gaining experience in business valuation, strategy formulation, operational improvement, and IT consulting at two foreign consulting firms, he transitioned to operating companies. At a major US chemical company and a major US e-commerce company, he implemented initiatives for business growth through roles in the President's Office, Corporate Planning, Business Planning, and B2B Sales/Marketing within business divisions. Subsequently, he worked at a branding-specialized consultancy, formulating brand strategies for major Japanese and foreign companies. Assumed current position in 2022. While managing a growth-focused consulting firm, he provides hands-on support for client companies' business growth, primarily centered on B2B branding.