UX?

UX (User Experience) refers to "everything a user experiences and feels" regarding the design and usability of websites, smartphone apps, and similar products. The same UX perspective is also necessary for the design and usability of industrial products themselves, such as smartphones, PCs, and televisions.

Therefore, UX is a familiar term and concept for website and app creators, as well as industrial product designers. They understand and work with UX in practice, and numerous UX-related books exist for such professionals.

However, the UX concept should extend beyond individual products to the services derived from them. For example, the iPhone isn't just a well-designed smartphone; it seamlessly integrates with service platforms like iTunes, enabling smooth purchases of music and movies. Furthermore, it allows users to organize music ripped from their favorite CDs.
In short, its UX is designed so that nearly everything you want to do can be done right from your iPhone.

The iPhone and iTunes are just one example.
Thanks to the excellent UX present in our daily lives, our lives are clearly more convenient than they were 10 or 20 years ago.

Consumers demand good user experience (UX) from all products and services. Therefore, many businesspeople involved in products and services must consciously adopt work methods adapted to UX, or accumulate hints and know-how to improve UX.
We businesspeople, who are consumers ourselves, should understand this better than anyone. However, understanding it well doesn't automatically mean we can do it. In fact, the reality is that knowing it well often makes it harder to implement.

This column, "UX: The Revolution of the Obvious," aims to provide opportunities to consider everything from UX-oriented thinking useful for daily business to corporate strategy.