Dentsu Inc.'s specialized organization " Children's Perspective Lab," which conducts research from the perspective of children themselves, will release the picture book "Let's Become Children!" (Kinnoshosha) on Tuesday, April 30. To coincide with this, a release event will be held on the same day at the " ITOCHU SDGs STUDIO Children's Perspective Cafe" in Aoyama, Tokyo.

Kinnoshosha, 23.6×24.5cm, 28 pages, ¥1,540 (tax included), ISBN: 978-4-323-02493-6
[Book Content]
This picture book, based on the activities of the acclaimed "Children's Perspective Lab" (winner of the 17th Kids Design Award), features all-new illustrations exploring what it's like for adults to experience the world as children. How heavy is a baby's head? How does it feel to be scolded by a standing adult? Children will laugh out loud, while adults will reflect on how they interact with children through the lens of "Moms and Dads who became kids." It's a new kind of picture book.
Created by: Children's Perspective Lab Text by: Fumiko Ishida Illustrations by: Mitsuhiro Kutsukake
[Comment from Children's Perspective Lab]
While our research and experiences are fundamentally "for adults," we were thrilled to transform them into "child-friendly" content through this picture book format. The story incorporates five of the lab's signature experiences—we hope parents and children enjoy it together!


【Release Event Overview】
Date & Time: Tuesday, April 30, 3:00 PM - 4:00 PM
Content: Introduction to Children's Perspective Lab research, talk show about the picture book, picture book reading, etc.
Speakers: Fumiko Ishida, Mitsuhiro Kutsukake
Guest: Yumi Kakazu (Author of the picture book "Shh! Quietly")
Location: ITOCHU SDGs STUDIO Children's Perspective Cafe
Itochu Garden 2F, 2-3-1 Kita-Aoyama, Minato-ku, Tokyo
Registration Deadline: Sunday, April 28, 17:30
Capacity: 10 parent-child pairs (20 people total) (Advance reservation required)
※Registration will close once capacity is reached.
Special Offer: Each attending family will receive one copy of the picture book "Let's Become Kids!"
■Click here for advance reservations for the release event
■Children's Perspective Lab
A lab seriously and enjoyably researching what it means to see things from a child's perspective. We aim to deepen understanding of children by having adults experience being children, thereby improving parent-child relationships and society's relationship with children.
https://kodomonoshiten.com/
■Press release regarding this matter