[Call for Participants] Dentsu Consulting Inc. Webinar: "The Success or Failure of Mid-Term Plans Is Decided 'Six Months Before Development Begins'! - Introducing a Future-Oriented Approach to the Strategy Development Process" - May 22

Dentsu Consulting Inc. is recruiting participants for its webinar "The Success or Failure of Your Mid-Term Plan Is Decided 'Six Months Before You Start Formulating It!' - Introducing a Future-Oriented Approach to the Strategy Formulation Process," to be held on Wednesday, May 22.

This webinar will focus on the "future-oriented deliberation process" necessary for formulating a mid-term management plan (MTP) that gains recognition both internally and externally. It will explain the conditions required for a good MTP in today's era and the importance of incorporating a "future insight" perspective into daily operations.

[Overview]
Date & Time: Wednesday, May 22, 14:00 - 15:00
Cost: Free
Format: Zoom Webinar
Capacity: First 100 registrants (advance registration required)
*Participation by competitors may be declined.

■Register to attend here

【Program】

Chapter 1: "Common Mid-Term Planning Pitfalls" and Their Root Causes
"The content fails to gain management's understanding." "We created it, but it doesn't permeate the company." Why do these common problems keep happening?

Chapter 2: The "Future Insight Project Six Months Ago" as a Solution
What internal challenges can be solved by collectively envisioning "the future society" before starting to create the mid-term plan?

Chapter 3: Key Implementation Points
What must be done to envision the desired future and share it with all employees?

*Content is subject to change.

【Speaker Profile】

Principal, Dentsu Consulting Inc.
So Yamamoto
Has worked at multiple consulting firms, primarily in the consumer goods, media, and entertainment sectors, focusing on corporate vision development, mid-term management planning, new business development, and market potential assessment. Also gained experience in product development, brand management, and communication strategy formulation within the marketing departments of a major beverage manufacturer and a foreign IT company. His strength lies in a supportive style that carefully accompanies clients—from strategy formulation to the creation and execution of implementation plans that factor in organizational dynamics—drawing out their aspirations and fostering a sense of conviction.

Manager, Dentsu Consulting Inc.
Katsuji Kobayashi
After working in creative and marketing departments at an advertising agency and serving as a copywriter, he promoted consumer trend analysis based on design thinking, contributing to the creation of new business opportunities. Subsequently, at a major electrical equipment manufacturer's think tank, he engaged in future society research and new business development, participating in clarifying future society concepts for long-term vision formulation and developing new businesses based on societal trends. Leveraging his background in design from art school and experience in marketing, he excels at tackling complex challenges requiring both intuitive/artistic and logical/scientific approaches.