77th Dentsu Inc. Advertising Awards Winners Announced Grand Prize: Suntory Holdings

Suntory Holdings was selected for the Grand Prize at the 77th Dentsu Inc. Advertising Awards. The Grand Prize is awarded to advertisers who have achieved outstanding results across their overall advertising activities. This marks the company's 26th Grand Prize win overall, its first in two years. This time, the company received the top prize in two categories, "Film Advertising" and "OOH Advertising," along with three Silver Prizes.

■Press release regarding this matter

Grand Prize Winner Suntory Holdings' Two Top Awards

Film Advertising Grand Prize: The Premium Malt's "Silent Fathers"

Best OOH Advertising: Corporate Ad "Life Needs Restaurants."

Total entries: 1,178. Eligible works were advertising communications implemented between April 2023 and March 2024 (March 2023 to March 2024 for the "Brand Experience" and "Area Activity" categories). This year's selection results emphasized the significance of the information conveyed through advertising communication activities using various methods and whether those activities could change consumers' lives and society.

【Grand Prize】Suntory Holdings
【Print Advertising Grand Prize】Iwate Nippo
【Best Audio Advertising】Otsuka Pharmaceutical
【Film Advertising Grand Prize】Suntory Holdings
【OOH Advertising Grand Prize】Suntory Holdings
【Best Brand Experience Award】McDonald's Japan
【Best Area Activity Award】Ajinomoto
【Best Innovative Approach】Nippon Telegraph and Telephone
【Special Award】JR Group
【SDGs Special Award】Nippon Broadcasting System

For details , please visit the official website of the 'Dentsu Inc. Advertising Awards '.

■About the Dentsu Inc. Advertising Awards
The Dentsu Inc. Advertising Awards, established in December 1947 (Showa 22), is Japan's oldest comprehensive advertising award. Operated by the "Advertising Dentsu Inc. Award Council," it aims to broaden the path for advertisers to solve challenges and contribute to the development of Japan's industry, economy, and culture by honoring advertisers who have practiced outstanding advertising communication. Selection is conducted by a panel of approximately 500 judges comprising advertisers, media companies, creators, and experts nationwide.