Rohto Pharmaceutical, New Texture Soufflé Foundation "SUGAO" Image Character: Aoi Miyazaki

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On March 12, Rohto Pharmaceutical held a new TV commercial launch event for its new-texture soufflé foundation "SUGAO" at Shibuya Hikarie in Tokyo. "SUGAO AirFit CC Cream" is Rohto's first base makeup product, a new-texture foundation focused on an air-light feel that blends seamlessly into the skin and a natural, bare-skin finish.

The event unveiled the first commercial featuring actress Aoi Miyazaki, the campaign's spokesperson. Titled "The Sky, My Bike, and Me," it was filmed in Lisbon, Portugal, where Miyazaki actually used "SUGAO." The commercial highlights the product's natural skin finish through Miyazaki's lightheartedness and transparency as she cycles through Lisbon's streets.

Miyazaki commented on the product: "It has a truly pleasant texture. Using this might just turn those hectic, rushed mornings into a little bit of fun. I'd be delighted if people would give it a try."
The launch event coincided with Sweets Day. A large soufflé cake, inspired by the new soufflé foundation's texture, was brought onto the stage. Miyazaki completed its decoration with pink whipped cream, further emphasizing the soufflé-like feel.
Details are available on the company's website.

Rohto Pharmaceutical, New Texture Soufflé Foundation "SUGAO" Image Character: Aoi Miyazaki

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