The True Meaning Behind the "Declaration to Quit Mass Media"? The Current State of Regional Media. Special Discussion: "2024 Japan's Advertising Expenditures"
Japan's advertising expenditure reached a record high of 7.673 trillion yen in 2024. While growth in internet advertising is driving overall spending, advertising budgets for traditional media—known as the "four major media"—continue to decline. This year, to understand the current state of regional media, Dentsu Inc.'s Toshiyuki Kitahara spoke with Tsuyoshi Oishi of Shizuoka Shimbun and Shizuoka Broadcasting.
Toshiyuki Kitahara, Oishi Tsuyoshi
Special Discussion: "Japan's Advertising Expenditures"[10]
