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Series「Why Japan Needs a Book on "B Teams" Right Now.」

#Books #Innovation #Organization #Dentsu Inc. B Team #idea #Problem Solving #Roundtable Discussion #Planning

2021/03/05

Shibutsu's Famous Manager: The Secret to His Planning Power Lies in His Ability to "Zapping" Through Others' B-Sides

SHIBUYA TSUTAYA, a landmark in Shibuya that continues to reflect the changing times, has set up a special corner called "The B-Side Bookshelf," featuring recommended books related to the "B-side" of each B Team member. We asked the renowned store manager, Mr. Shimizu, about the secrets behind his ability to continuously bring projects to life and how he builds the new B Team.

Yusuke Shimizu, Tomochika Tobita, Kosuke Takahashi

Why Japan Needs a Book on "B Teams" Right Now. [4/4]

Creative

2020/08/13

What We Saw in Team B: "Love" is the Source of All Ideas

The Dentsu Inc. B Team, formed by Dentsu Inc. employees who possess a "B-side" completely distinct from their main job (= A-side). In its sixth year, two books about this B Team were released almost simultaneously (!) by publishers and editors who took notice of them. The editors and Mr. Kurashige of the B Team engage in a conversation.

Hidetoshi Kurashige, Masaharu Fujiyoshi, Watanabe Koji

Marketing

2020/07/17

Why the "B Team Mindset" Might Just Help Humanity Evolve a Little.

To introduce the unique concepts created by Team B that can be applied to solving any challenge, the series "Dentsu Inc. Team B's NEW CONCEPT Collection" ran for five years in Forbes JAPAN magazine. This series has now been re-edited from a fresh perspective and compiled into a definitive book!

Masaharu Fujiyoshi

Marketing

2020/06/08

Why not mix some ambition into your work?

"Mixing 'What You Love' into Your Work: Tips for Leveraging Your B-Side in Your Main Job" (Shoeisha) is a slightly unconventional business book aimed at all business professionals and organizational leaders. It demonstrates the diverse possibilities that emerge when you leverage your "B-side" in your work.

Watanabe Koji

Why Japan Needs a Book on "B Teams" Right Now. [1/4]

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