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Series「Cashless Inferences: Unraveling the Present and Future of Japan's Cashless Society Through Research」

#Consumer Research #Consumer Awareness Survey #Cashless payment #Consumer Survey #DX

2023/09/14

The Reality, Challenges, and Needs of Stores Where Cashless Usage Has "Increased"

This series explores insights for promoting cashless payments in Japan through the results of the "Cashless Awareness Survey of Consumers" conducted in December 2022. This installment examines the effects of cashless payment adoption from the store perspective, the actual usage patterns observed, and considers the challenges faced by stores that have not yet adopted cashless systems.

Yoshitomi Sairyo

Cashless Inferences: Unraveling the Present and Future of Japan's Cashless Society Through Research[4]

Marketing

2023/09/06

"Medium-sized," "Shopping district-based," "30s" are the keywords!? What are the challenges for stores in promoting cashless payments?

This series explores insights for promoting cashless payments in Japan through the results of the "Cashless Awareness Survey of Consumers" conducted in December 2022. This installment examines the characteristics and adoption status of stores accepting cashless payments and considers future approaches for stores that have not yet implemented cashless payment systems.

Yoshitomi Sairyo

Cashless Inferences: Unraveling the Present and Future of Japan's Cashless Society Through Research[4]

Marketing

2023/07/06

Savings and Points Activities Are Their Strong Suits! The High Awareness and Action of "Cashless Rich"

The "Cashless Awareness Survey of Consumers" conducted in December 2022 highlighted the differences between "frequent users (cashless-rich)" and other cashless users. This time, we focus on the trends among "frequent users" of cashless payments.

Yoshitomi Sairyo

Cashless Inferences: Unraveling the Present and Future of Japan's Cashless Society Through Research[4]

Marketing

2023/06/01

The "occasional users" segment holds the key to advancing cashless payments in Japan.

The Dentsu Inc. Cashless Project conducted a "Cashless Awareness Survey of Consumers" in December 2022 to explore how consumers used cashless payments in their daily lives over the preceding year. This series will examine the survey results to find hints for promoting cashless payments in Japan.

Yoshitomi Sairyo

Cashless Inferences: Unraveling the Present and Future of Japan's Cashless Society Through Research[4]

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