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Series「A resident of the marketing world peeked into the world of art.」

2025/10/16

【Vision】

A textbook that made my heart flutter. Not from my student days, but relatively recent. I heard rumors that Nihon Bunkyo Publishing's "High School Art" was no ordinary textbook, so I visited a textbook supplier for the first time and bought it. How can I describe it? Even though it's a textbook, flipping through it feels like opening a jewel box. Even now, opening it makes my heart flutter.

Yutaka Miyagawa

A resident of the marketing world peeked into the world of art.[12]

Marketing

2025/09/22

Yuri Furugo

For Dentsu Inc. Yutaka Miyagawa's series "A Resident of the Marketing World Peeks into the World of Art," I visited the symbolic base "WALL_alternative" to speak with Yuri Kogo, co-representative of Avex's art initiative "MEET YOUR ART."My first encounter with MEET YOUR ART was at the "MEET YOUR ART FESTIVAL 2022 'New Soil'".Invited by a participating musician, I went to the Ebisu venue, which was packed with young attendees and buzzing with incredible energy. The festival later moved to Tennozu and seems to be growing steadily as a business. What is its core? As a businessperson, I'm very curious...

Yutaka Miyagawa, Yuri Kogo

A resident of the marketing world peeked into the world of art.[12]

Marketing

2025/09/16

【Reflection】

"That exhibition was amazing, wasn't it!" I had this casual conversation with Maki Hayashida, an artist I've known for years who creates works rooted in social issues. I wanted to take that energy from casual chat just one step further. I decided to reach out.

Yutaka Miyagawa, Anna Ueda, Maki Hayashida

A resident of the marketing world peeked into the world of art.[12]

Marketing

2025/08/18

Yukaho Suenaga

Dentsu Inc.'s Yutaka Miyakawa presents the series "A Resident of the Marketing World Peeks into the World of Art." This time, the dialogue partner is art education practitioner Sachihiro Suenaga. It was 2020. I picked up a yellow book at Maruzen. Opening the cover, Claude Monet's "Water Lilies" from the Ohara Museum of Art collection leapt into my eyes.

Yutaka Miyagawa, Suenaga Sachihiro

A resident of the marketing world peeked into the world of art.[12]

Marketing

2025/07/14

【Findings】

It must have been about 20 years ago that I read Akiko Ikeda's Philosophy for 14-Year-Olds. I recall it discussed how "correctness" is universal to all humans (likely meaning the concept of "correct" itself is shared, not which specific things are correct or incorrect), and that humans can only do what they believe to be correct. Though I was well past 14, I distinctly remember being quite shocked by it.

Yutaka Miyagawa

A resident of the marketing world peeked into the world of art.[12]

Marketing

2025/07/01

Peering into the world of art changed the landscape of the marketing world.

From the series "When Marketing Professionals Peek into the World of Art" by Dentsu Inc.'s Miyakawa Yutaka. Curator Nanjo Fumio stated: "Just as Joseph Beuys named his socially transformative actions 'social sculpture,' if we define highly creative work as 'contemporary art,' it is no longer limited to painting or sculpture. Marketing work, daily tasks, and thought processes—if they are creative, they can be contemporary art."

Naofumi Sato, Yutaka Miyagawa, Masashi Hirajima

A resident of the marketing world peeked into the world of art.[12]

Marketing

2025/06/12

【Cohort】

As soon as I started peeking into the world of art, I hit a wall. Fundamentally, I realized I don't know history. Japanese history or world history. I intended to grasp the texture of art, but it's history. And geography—I truly don't know it either, I realized again. I intended to feel the essence of art, but it's geography. New walls appear, and the cycle repeats.

Yutaka Miyagawa

A resident of the marketing world peeked into the world of art.[12]

Marketing

2025/05/14

Masato Matsushima

Dentsu Inc.'s Yutaka Miyakawa presents the series "A Resident of the Marketing World Peeks into the World of Art." This time, we spoke with Masato Matsushima of the Tokyo National Museum. He's active in many fields, including serving as art historical consultant for the historical drama "Berabou," but above all, my impression is that he's a person of immense depth.

Yutaka Miyagawa, Masato Matsushima

A resident of the marketing world peeked into the world of art.[12]

Marketing

2025/05/02

【Business domain】

If you have time, why not visit a museum? I'm not opposed to this kind of suggestion at all, but I've always had this simple question: What exactly is a museum?

Yutaka Miyagawa

A resident of the marketing world peeked into the world of art.[12]

Marketing

2025/04/18

Fumio Nanjo

This installment of Dentsu Inc. Hiroyuki Miyakawa series "A Resident of the Marketing World Peeks into the World of Art" features a conversation with Fumio Nanjo. As an art critic and curator active on the global front lines, he leads the contemporary art scene. It's been over ten years since I first worked with Mr. Nanjo.

Yutaka Miyagawa, Fumio Nanjo

A resident of the marketing world peeked into the world of art.[12]

Marketing

2025/03/21

【Branding】

Tottori · Five boxes · 300 million yen? That struck me as a pretty intense question. There's an art piece called "Brillo Boxes" (I meant to write the manuscript, but first I had to bring in the laundry—days like that happen).

Yutaka Miyagawa

A resident of the marketing world peeked into the world of art.[12]

Marketing

2025/03/11

A resident of the marketing world peeks into the world of art.

Curator Mahoro Uchida spoke about civilization and culture (I believe she used these terms not for their precise definitions, but to clearly distinguish between things of different natures). Based on that talk, I might have added quite a few embellishments, but my vague understanding is something like this.

Yutaka Miyagawa

A resident of the marketing world peeked into the world of art.[12]

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