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Series「PR-Driven Marketing "MARKETING+PRUS"」

2026/04/01

What is needed to implement “PR-driven co-creative marketing”?

Our guest was Tomoko Tagami, CEO of Synergy, a consulting firm that leads business growth through social innovation. She discussed trends observed from the various PR awards she has judged, as well as what is required for “PR-driven co-creative marketing.”

Tomoko Tagami, Yasuo Takei, Jiang Wanqing

PR-Driven Marketing "MARKETING+PRUS" [4/4]

Marketing

2025/11/14

Can Marketing "Engage" Both Companies and Society Through the Power of PR? Part 2

We spoke with Sunny Side Up Director Riei Matsumoto, joined by Dentsu Inc. PRUS members Yuto Fujita and Wanqing Jiang, covering the essence of PR, the current state of corporate communications, and designing "engagement power."

Rie Matsumoto, Yuto Fujita, Jiang Wanqing

PR-Driven Marketing "MARKETING+PRUS" [3/4]

Marketing

2025/11/07

Can Marketing, Powered by PR, Engage Both Companies and Society? 〈Part 1〉

Rie Matsumoto, Yuto Fujita, Jiang Wanqing

PR-Driven Marketing "MARKETING+PRUS" [2/4]

Marketing

2025/05/09

What is the "PR mindset" essential for future marketing?

Naoto Onzou of Waseda University, a leading marketing researcher in Japan, shared his insights on PR thinking with Yasuo Takei and Naho Takizawa, members of Dentsu Inc.'s PRUS team.

Naoto Onzo, Yasuo Takei, Takizawa Naho

PR-Driven Marketing "MARKETING+PRUS" [1/4]

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