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    Series「PR-Driven Marketing "MARKETING+PRUS"」

    #PR#Marketing
    Marketing
    2025/11/14

    Can Marketing "Engage" Both Companies and Society Through the Power of PR? Part 2

    We spoke with Sunny Side Up Director Riei Matsumoto, joined by Dentsu Inc. PRUS members Yuto Fujita and Wanqing Jiang, covering the essence of PR, the current state of corporate communications, and designing "engagement power."

    Jiang Wanqing, 松本 理永, Yuto Fujita

    SeriesPR-Driven Marketing "MARKETING+PRUS"[3]
    Can Marketing, Powered by PR, Engage Both Companies and Society? 〈Part 1〉
    Marketing
    2025/11/07

    Can Marketing, Powered by PR, Engage Both Companies and Society? 〈Part 1〉

    We spoke with Sunny Side Up Director Riei Matsumoto, joined by Dentsu Inc. PRUS members Yuto Fujita and Wanqing Jiang, covering the essence of PR, the current state of corporate communications, and designing this "power to engage."

    Jiang Wanqing, 松本 理永, Yuto Fujita

    SeriesPR-Driven Marketing "MARKETING+PRUS"[3]
    これからのマーケティングに必須の“PR発想”とは？
    Marketing
    2025/05/09

    What is the "PR mindset" essential for future marketing?

    Naoto Onzou of Waseda University, a leading marketing researcher in Japan, shared his insights on PR thinking with Yasuo Takei and Naho Takizawa, members of Dentsu Inc.'s PRUS team.

    Takizawa Naho, Naoto Onzo, Yasuo Takei

    SeriesPR-Driven Marketing "MARKETING+PRUS"[3]

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