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Global★Voice SNS "Bubble" Rapidly Growing in Asia
Bubble Inc. of Singapore has reached 40 million users for its audio-based social networking service "Bubble," primarily across Asia. The company places particular emphasis on the Japanese market and plans to strengthen collaborations with Japanese firms, according to NNA, an Asian economic news provider.
By region, Asia accounts for 95% of the service's users. By country/region, India has the most users (around 5 million), with user numbers also growing in Indonesia, Thailand, Vietnam, and the Philippines. The strategy of encouraging many celebrities and prominent figures to use the service in each country has been successful, leading to user growth, particularly among young people.
(Photo by NNA)
Japan has approximately 2 million users, ranking fourth globally. Founder and CEO Thomas Clayton expressed optimism about future expansion in Japan, stating, "The proportion of daily users is high, and paid services are more established compared to emerging markets." Partners in Japan include music software producers, talent agencies, and major karaoke companies. Beyond features like user-submitted singing reviews and professional voice actors reading user-created content, the service also partners with Yahoo Japan to integrate with its Q&A site "Chiebukuro."
Regarding revenue, CEO Clayton stated only that it is "less than $10 million (approximately ¥1.02 billion)." Revenue sources include paid services and the sale of smartphone-compatible stamps.
The company was founded in the US in 2005 under the name Bubble Motion, later moving its headquarters to Singapore. Last year, it changed its corporate name to Bubble, matching its service name.
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