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Koichiro Shima × Keiichi Higuchi 'To Solve the Problems Right Here, Right Now We Overcome Them with Ideas'
On May 29, the fourth installment of the "DENTSU DESIGN TALK" series was released via BookWalker Co., Ltd.'s compact e-book label, Kadokawa Minute Books.
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'DENTSU DESIGN TALK: We Overcome with Ideas'
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The fourth installment features a session titled 'To Solve the Problems Right Here and Now: We Overcome with Ideas' between Koichiro Shima of Hakuhodo Kettle, who established the 'Booksellers' Award' where bookstores select the books they want to sell, and Keiichi Higuchi of Dentsu Inc. Communication Design Center, who works on regional and national branding.
The theme is "The Power to Overcome." Both Shima and Higuchi have used ideas to overcome various challenges extending beyond traditional advertising.
How can we arrive at core ideas that solve problems? The two will discuss this thoroughly.
Dentsu Design Talk
Beginning as an internal talent development seminar at Dentsu Inc., Dentsu Design Talk reached its 100th session in October 2013. Under the banner of re-examining both common sense and unconventional ideas, it invites guests active at the forefront of their fields—including film directors, photographers, media artists, university professors, architects, art directors, neuroscientists, and business leaders—to engage in talk sessions with Dentsu Inc. creators.
■Planning: Aki Kanahara
Dentsu Inc., Human Resources Bureau. Organized "DENTSU DESIGN TALK" and "Dentsu Design Innovation Workshop." Served as editor-in-chief of Dentsu Inc.'s corporate magazine "advertising" for ten years in her thirties.
■Cover Design: Yoshihiro Yagi
Dentsu, Creative Planning Division 6. Art Director. Worked on JR East Japan's "Get Back, Tohoku." and Panasonic's corporate campaign "LIFE IS ELECTRIC," winning numerous awards at the Cannes Lions International Festival of Creativity and other events.
■Editor: Masanobu Sugatsuke
Serves as representative of the cooperative art book publisher "United Vagabonds," known for the Asahi Publishing Idea Ink series and other titles.
E-book available here
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