ADC Awards Announcement Grand Prix: Kaoru Kasai's "HIROSHIMA APPEALS 2013"

The Tokyo Art Directors Club (ADC) announced the 2014 ADC Awards on July 4 at the Ginza Graphic Gallery in Chuo Ward, Tokyo. Approximately 8,700 entries were submitted.One work received the ADC Grand Prix, ten works received ADC Awards, two works received ADC Member Awards, and one work received the Hara Hiroshi Award. Outstanding works, including the award-winning pieces, will be exhibited at the "2014 ADC Exhibition" held at the same gallery and Creation Gallery G8 (until July 28).

The top prize, the "ADC Grand Prix," was awarded to the poster for "HIROSHIMA APPEALS 2013" by the Hiroshima Peace Creation Foundation, Hiroshima International Cultural Foundation, Japan Graphic Designers Association Hiroshima Chapter, and Recruit Holdings. The design was by Environmental Space (Kaoru Kasai = Art Director / Sun-Ad). = Photo shows the poster and exhibition venue.

"HIROSHIMA APPEALS 2013" depicts a young man looking upward in a monochrome illustration, positively expressing a message wishing for peace in Hiroshima. It was praised for its "power to express what is important within the universal."

At the announcement, Takayuki Fukuda, an ADC Exhibition Committee member, commented, "It expresses the wish for peace not as an abstract concept but as something personal. While advertising is usually created through team collaboration, this time Mr. Kasai faced this difficult theme alone and sublimated it." Mr. Kasai expressed his joy, saying, "Both advertising and the HIROSHIMA APPEALS poster share the same purpose of conveying a message, but I felt the tension of working with the important and weighty theme of yearning for peace.Using only black for the first time in a while allowed me to draw simply and see the core of what I wanted to convey."

Other award-winning works are as follows.

<ADC Award>

Ichihara City "Ichihara Lakeside Museum" CI, Environmental Space

　Yoshiaki Irobe (Art Director / Nippon Design Center)

Toyota Marketing Japan: Newspaper advertisement and commercial film for "DRIVING KIDS with TOYOTA"

　Junichi Kojima (Art Director / Sun-Ad), Teruaki Shoji (Film Director / Rooftop), Katsuji Kima (Creative Director / Hakuhodo Consulting), Tomomi Maeda (Creative Director, Copywriter / Future Text), Francesca Germandi (Artist)

INFAS Publications "CITYSCAPE" poster

　Yusuke Ono (Art Director / Hakuhodo), Takashi Suzuki (Photographer)

JR East Japan "Get Back, Tohoku." Newspaper Ad

　Yoshihiro Yagi (Art Director / Dentsu Inc.), Takaya Sakano (Photographer / Takaya Sakano Photography Office)

Avex Entertainment "d Video" Commercial Film

　Tetsuya Nakajima (Film Director), Kana Koyama (Planner, Copywriter / Dentsu Inc.)

Asa-Hiraki, Tomita Shuzo "Cup SAKE" Package Design

　Kotaro Hirano (Art Director / Hakuhodo)

Maholo "Maholo" Graphic Design

　Yuka Shirahata (Art Director)

Otsuka Pharmaceutical "Calorie Mate" Poster

　Takuro Enomoto (Art Director / Hakuhodo), Akihiro Fukube (Creative Director / catch), Mikiya Takimoto (Photographer / Mikiya Takimoto Photography Office)

Suntory "BOSS Luxury Low Sugar・Black Low Sugar" Commercial Film

　Atsushi Sanada (Film Director), Shinichi Fukusato (Planner / One Sky)

Suntory "3D on the Rocks" Graphic Design & Promotion

　Yuki Tokuno (Art Director / TBWA HAKUHODO), Hiroshi Kimura (Art Director / TBWA HAKUHODO), Kazu Sato (Creative Director / TBWA HAKUHODO)

<ADC Member Award>

Suntory "Pepsi Momotaro" Commercial Film

　 TADA (Planner, Copywriter / TUGBOAT), Kiyokatsu KAWAGUCHI (Art Director / TUGBOAT)

＊ADC Producer Award

Koichi Iguchi (Film Director), Yasumichi Oka (Creative Director / TUGBOAT)

Recruit Holdings "2nd Okumura Festival" Poster

　Yumemasa Okumura (Art Director / TSTJ)

＜Hara Hiroshi Award＞

Masanori Matsunaga Design Office, Mika Seihan "FREAKS" Book & Editorial

　Makoto Matsunaga (Art Director / Makoto Matsunaga Design Office)