Launching 'Dentsu SumaPura,' a planning unit specializing in the smartphone domain—Contributing to the creation of new smartphone-related markets as a marketing partner for clients—

Dentsu Inc. launched its cross-functional planning unit "Dentsu Smart Planning" on July 24 to provide more specialized and integrated marketing services in the rapidly growing smartphone sector.
With the rapid proliferation of smartphones, consumers' media consumption and purchasing behaviors are changing at a dizzying pace, creating diverse smartphone utilization needs across all industries.
In response to this situation, Dentsu Inc. Smapla will provide services focusing on the following five high-demand areas:

① Providing insights on the mobile market, including smartphones
In addition to Dentsu Inc.'s accumulated expertise in the mobile market, it will provide insights based on its proprietary future projections for the smartphone market.

② Development of smartphone utilization methods for existing businesses
We advise companies seeking to leverage smartphones to strengthen existing businesses on optimal and advanced smartphone utilization methods and support their development.

③ Adding value to existing smartphone businesses and services
We visualize consumer needs in the smartphone domain that cannot be fully captured by numbers alone, contributing to the enhancement of existing businesses and services.

④ Support for Formulating Mid-to-Long-Term Marketing Strategies in Smartphone Business
Today, the convergence of online and offline channels demands more specialized and integrated marketing strategies than ever before. We provide CMO (Chief Marketing Officer) functions to companies facing challenges in this integrated marketing approach.

⑤ Creating new smartphone-related markets
We contribute to developing new smartphone-related businesses and creating markets by building networks with internal and external experts and knowledgeable individuals.

Our team comprises members with extensive expertise in the mobile market, specialists in smartphone-related businesses such as e-commerce, games, and content services, experts in consumer psychological shifts, and creators with proven track records in generating buzz on smartphones and SNS.
From May 12th to 16th, we conducted research on smartphone games, one of the fastest-growing areas. This research revealed users' instinctive desires and extracted various insights into purchasing behavior. Introductions to Dentsu Inc. SumaPura and the research report titled "Purchasing Insights via Smartphone" will be published periodically in the web Den-tsu News as part of the relay column "Dentsu Inc. SumaPura".

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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2014/0724-003786.html