AQUOS Special Site The visual beauty of "Pride of Pioneers." is generating buzz.

Sharp's special site for its4K-compatible LCD TV, the " AQUOS UD20 "
( www.sharp.co.jp/aquos/ud20.html ) is generating buzz for its stunning visuals. As a pioneer in LCD TV manufacturing, Sharp launched this site on June 25th to showcase the essence of the AQUOS brand based on its unique technological capabilities.

(Planning & Production: Sharp, Dentsu Inc. Kansai Branch, Elroy <VIDEO>, Mephilas <WEB>)

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The site's slogan is " Pride of Pioneering. "

Filming was conducted at 11 locations across Japan. It captures light, shadow, and sound within traditional Japanese beauty, compiling them into richly shaded visuals. The site is structured around five technologies, aligning with AQUOS's product features.

" Infinite Colors " shows torii gates, autumn leaves, and Japanese umbrellas, demonstrating that even "red" has various shades, and promotes Aquos' color reproduction capability with the tagline "Capture the truth." "Precise Depiction" features images of lacquerware and cut glass, whose beauty stands out in darkness, showcasing the unique technology "Reflect to the extreme. " while showcasing its unique technology for reproducing deep blacks. " Flawless Craftsmanship " displays traditional techniques like kimono dyeing and gold leaf application on tableware, emphasizing the pursuit of "Cinema@HOME" quality. "Exquisite Sound" highlights audio beauty with footage of wind through bamboo groves and fireworks, while " The Beauty of Presence " showcases the AQUOS design.

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The site recorded approximately 140,000 page views within one month of its launch.

As the seasons change, why not immerse yourself in the visual beauty and rediscover the traditional elegance of Japan?