Compilation "Cannes! Cannes! Cannes!" ⑨ (Final) A prime opportunity for key players to gather, the "business festival" is also heating up.

Company business meetings and exhibition booths lined the outer perimeter, creating a trade fair atmosphere.

Cannes, the world's largest celebration of creativity. Attendees aren't limited to agencies. With global clients, media, and digital companies gathering from every corner of the globe, today's Cannes is also a "business festival" where one-quarter of participating companies are advertisers. "It's rare to have such an opportunity to meet so many decision-makers," say insiders who view the festival as a business opportunity.

The area around the venue and the Croisette beachfront are annually filled with special spaces bearing the logos of agencies, media companies, and other firms. Catching a client's eye can lead directly to business negotiations.

Google Creative Sandbox

Digital companies stand out particularly. Riding the wave of cyber advertising expansion, businesses of all sizes set up uniquely creative booths to showcase their technology and attract potential clients. For example, Google hosted the "Google Creative Sandbox." It kicked off with early-morning yoga sessions to "stretch your creative muscles," followed by talk sessions featuring Google executives and prominent figures from the advertising industry, and demo corners showcasing their technology—all open to every participant.

Dentsu Inc. Aegis Network literally built a 'Beach House' on the sand this year. While the name evokes a fun, quintessential Côte d'Azur vibe, it's actually a business-making venue for networking and meetings with diverse stakeholders.

With increasing participation from advertisers, another festival and battle unfolds in Cannes: the pursuit of the "Lion" named business opportunity.

The party held at the Beach House was bustling with many invited guests.

Tim Andre, Chairman of the Board of Directors of Dentsu Inc. Aegis Network and Senior Managing Executive Officer of Dentsu Inc. (left), Jerry Bullmann, CEO and Executive Officer of Dentsu Inc. (right), and Nao Ishii, President of Dentsu Inc.