The 3rd Dentsu Inc. Design Summer School Students' Passionate Summer of Learning, Thinking, and Creating
Dentsu Inc. held its third 'Dentsu Design Summer School' for design students from August 13-15, 18, 19, 30, and September 6 at venues including the Dentsu Inc. headquarters building in Shiodome, Tokyo. Instructors included Dentsu Inc.'s Creative Directors, Art Directors, and other professionals active on the front lines of advertising production. Sixteen students immersed themselves in learning "how to use design" and dedicated themselves to creative activities.
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Students who completed the program shared feedback such as: "It was a summer where I got as passionate and serious as a Koshien baseball player," "It was the first school where I was so exhausted and frustrated I couldn't sleep, yet I was so absorbed and happy it was the most fun ever," and "I felt like I struggled more than ever before in my life, but with the instructors' guidance, I feel I grew tremendously." "The instructors were simply incredible." "Constantly facing design head-on with full effort, competing and sharpening skills with peers—it was an incredibly intense experience."
■The inspiration from professionals is off the charts.
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The school's principal is Mr. Hiroshige Takakusaki, Creative Director at CDC. The Design Summer School commenced with his opening address. |
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The first day's lecture was by CDC's Yoshihiro Yagi. His portfolio of work was impressive. We could see, touch, and feel it up close. |
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Every day during the program, we received homework assignments and feedback from the instructors the following day. Their sharp comments kept us on edge, our hearts racing. |
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Young art directors from Dentsu Inc. were assigned to each group, introducing their own work and offering advice. The daily debriefing sessions were relaxed and friendly. |
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Guest lecturer Hiroki Nakamura of PARTY, an internationally renowned advertising creator, led lectures and workshops. Students' eyes sparkled as they heard behind-the-scenes stories and insights rarely shared elsewhere. |
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■Two Days and One Night of Design Immersion
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We moved to the Dentsu Inc. Kamakura Training Center for a 2-day, 1-night intensive workshop. We were locked in, tackling challenges from morning till night, pushing our own limits. |
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The instructors also engaged with each student wholeheartedly. |
■The culmination: Producing capsule toys!
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The graduation project theme was 'Develop an Original Character.' Students packed their ingenious creations into capsules, producing one capsule toy per person. These were installed at Dentsu Inc.'s entrance, delighting visitors and employees alike. |
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Inside the capsule toys. Sixteen unique personalities emerged. The system, where you purchase a work by turning the lever for 100 yen per play, also served as a popularity contest where sales competed. |
■The final day overflowing with emotion
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On the final day, we provided overall feedback. Everyone reflected on their fulfilling seven days. |
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Finally, Principal Takakusaki delivered a personal message to each student. Some students were so moved they began to cry. |
■From the Office to All Students.
Including the production period, the Dentsu Inc. Design Summer School spanned three weeks.
The students who gave it their all throughout were filled with a sense of fulfillment.
We look forward to your participation next year.
Dentsu Inc. Design Summer School Details
http://www.dentsu.co.jp/recruit/ds_school.html#r=s
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