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"World Marketing Summit Japan 2014" First held in Tokyo with a total attendance of 2,500 people
The World Marketing Summit Japan Council (Chair: Kozo Takaoka, President and CEO of Nestlé Japan) held the "World Marketing Summit (WMS) Japan 2014" over two days, September 24 and 25, at the Grand Prince Hotel New Takanawa in Tokyo.
WMS Japan 2014, themed "New Business Paradigms Born from 21st Century Marketing," was an international conference inviting over 30 leading executives and marketing experts from Japan and around the world as speakers to discuss the application of marketing to drive social and economic development. Held for the first time in Japan, it attracted approximately 2,500 participants over two days, primarily corporate marketing professionals and executives.
In his opening video message, Prime Minister Shinzo Abe expressed delight that the conference was being held in Japan, noting the world's keen interest in Japan's economic revival. He stated that for regional revitalization, the government would prioritize the "customer-oriented marketing" approach advocated by Professor Philip Kotler of Northwestern University's Kellogg School of Management. He pledged that the government would actively engage with local communities, grasp their unique appeal, needs, and dynamic initiatives, and implement bold policies.
Chairman Takaoka emphasized the importance of marketing, noting that since the quality of Japanese products is already quite high, companies constantly face the challenge of creating new value for consumers.
After Professor Kotler's keynote overview of new marketing trends, speakers introduced the latest marketing theories and case studies across eight sessions over two days. These sessions covered topics including "Innovation and Marketing," "Marketing for Success in Emerging Markets," "Marketing and Branding in the Digital Age," and "Toward a Better World and Japan."
Summarizing Day 1, IMD President Professor Dominique Turpin stated that without long-term innovation, brand image will be lost, emphasizing the need for simultaneous innovation across multiple dimensions. He also noted that alongside globalization, it is essential to consider local aspects and discern what value customers truly seek, highlighting the critical role of the CMO (Chief Marketing Officer).
At the conclusion of the second day, Professor Kotler summarized the summit, noting that while Japan offers high-quality, high-priced products with top-tier service, the market for such products is small and difficult to grow. He stressed the need to also focus on growing markets where moderately quality products are available at lower prices, and to develop offerings suited to those markets. He closed by inviting participants to meet again at the second summit on October 5-6 next year.
This summit will be held in Japan for three consecutive years, including this year. In Japan, a mature market facing declining birthrates and an aging population, the goal is to make this an international conference that serves as a catalyst for solving Japan's challenges. This will be achieved by leveraging marketing more effectively to meet consumer needs while realizing further business growth.
For details on WMS Japan, visit the official website → http://worldmarketingsummit.jp/
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