Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
74 "Goodwill Ambassadors for Beauty and Peace" appeared in traditional ethnic costumes.
The International Culture Association held a press conference for the "2014 Miss International World Pageant" (Supported by: Japan Tourism Agency, Japan National Tourism Organization, Japan New Business Council Federation) on November 4 at Laforet Museum Roppongi in Minato Ward, Tokyo.
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The Miss International Beauty Pageant (Miss International) is one of the world's three major beauty pageants, alongside Miss World and Miss Universe. The first pageant was held in California, USA, in 1960, making this year the 54th edition. The hosting rights were transferred to Japan to commemorate the 1970 Osaka World Expo. Held annually, the pageant aims not only to celebrate physical beauty but also to bring together national representatives wishing for international peace as "Ambassadors of Beauty and Peace." They gather at the world finals to send a "prayer for peace" to nations worldwide and showcase the wonders of the host country, Japan.
The 2014 pageant will be held in Tokyo for the second consecutive year (on the 11th at the Grand Prince Hotel New Takanawa), with Misses representing 74 countries and regions participating.
Atsumi Shimomura, President of the Association, stated in her address, "Most participants are university students under 25 years old. During their stay, we hope they will experience various aspects of Japanese culture, interact with many people, and become big fans of Japan."
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Chairperson Shimomura |
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2013 Miss International |
After arriving in Japan, the national representatives are actively participating in cultural experiences such as tea ceremony and dance, as well as events like the "Japan Food Festa 2014." Additionally, continuing from last year, they implemented the collaborative project "Miss International Collaborated with Cool Japan," promoted by the Ministry of Economy, Trade and Industry. The contestants shared products and services they found appealing at Cool Japan spots like Shibuya and Nihonbashi with the world via Facebook and other platforms. Furthermore, this year saw collaboration with the Japan Tourism Agency's Visit Japan (VJ) policy, with the Misses appointed as "Miss VJ Tourism Ambassadors." As Japan is working all-out to achieve its goal of 20 million international visitors by 2020, they will now cooperate with VJ initiatives, promoting Japan's tourism appeal via social media and participating in overseas travel fairs.
On stage, 74 Miss contestants dressed in national costumes from various countries and regions appeared one after another. Under the watchful eye of Miss Bear Rose Santiago (Philippines), Miss International 2013, they walked the runway, each striving to make their appeal. At the World Finals on the 11th, judging in national costume, swimsuit, and evening gown will take place, determining the five winners, including "Miss International 2014".
Official Website: http://miss-international.org/jp/
Related article: 18-year-old university student selected as "2015 Miss International Japan Representative"![2014.11.07]
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