Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, announced today that it has reached an agreement with the shareholders of UK-based mobile agency Fetch Media Limited (Headquarters: London, hereinafter "Fetch") to acquire an 80% stake in the company. This move aims to accelerate growth in the rapidly expanding mobile advertising market. The agreement also grants the Dentsu Group an option to gradually increase its shareholding and make Fetch a wholly-owned subsidiary.
Founded in 2009, Fetch is a global full-service agency in the mobile domain, highly regarded for its expertise in planning advertising campaigns utilizing mobile media and in buying advertising space. Currently operating service bases in the UK, US, Germany, and Hong Kong, it plans to expand its presence further.
The global mobile market is experiencing rapid growth, and Fetch has garnered attention as a high-growth company. It has received numerous industry-leading awards, including being named Best Marketing Agency at the Mobile Entertainment Awards for three consecutive years. Furthermore, James Connelly, one of its founders, is recognized by industry publications as one of the most influential figures in the mobile industry.
Following the acquisition, Fetch will collaborate with the group's global network brands specializing in areas such as mass media, digital media, OOH, and creative.
[Fetch Media Overview]
Company Name: Fetch Media Limited
Headquarters: London, UK
Established: November 2009
Shareholder Structure: Dentsu Inc. Aegis Network: 80% (post-acquisition)
Fetch Management: 20% (post-transfer)
Gross Profit: £4,800,000 (approx. ¥830 million) (Fiscal Year Ended December 2013)
Representatives: James Connelly (CEO), Greg Rimmer (COO)
Number of Employees: 96
Business Description: Advertising business utilizing mobile media
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2014/1106-003857.html
