Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
The 'Southeast Asia Youth Ship' Program Visits Dentsu Inc. Youth Research Department!
On November 6, participants of the " Southeast Asian Youth Ship," a youth international exchange program run by the Cabinet Office, visited Dentsu Inc. Headquarters. They exchanged views with Dentsu Inc.'s Youth Research Department "Wakamon" on the theme of contemporary Japanese youth.
The 41st "Southeast Asian Youth Ship" program includes discussion activities where foreign and Japanese youth participants debate under the common theme of "Youth Participation in Social Activities," divided into sub-themes like "Information and Media."
Therefore, as part of the program's domestic activities in Japan, the participants visited facilities related to this subtheme. Their purpose in visiting Dentsu Inc. Youth Research Department was to learn about the current situation and distinctive initiatives in Japan, with the goal of applying this knowledge to their onboard discussion activities.
On the day, Rei Nagi and Ryo Hyozawa from Dentsu Inc. Youth Research Department took the stage. They presented their activities and research findings under the themes: "Unraveling 'Today's Youth' Through Their Growth Backgrounds," "Unraveling 'Today's Youth' Through Their Media Engagement," "Unraveling 'Today's Youth' Through Their Media Engagement Attitudes/Awareness," and "Unraveling 'Communication Hints' From Today's Youth."
Following the presentations, approximately 40 participants—including young people from ASEAN countries, Japanese youth, and members of Dentsu Inc. Youth Research Department—engaged in lively discussions.
【Wakamon Profile】
Dentsu Inc. Youth Research Department (commonly known as Wakamon) is a planning team that engages with the real lives and mindsets of young people, primarily high school and university students. By understanding their "now," we seek hints to brighten and invigorate the near future. We foresee the future based on their insights and realize new businesses that foster better relationships between young people and society. Currently, 14 project members are based across the Tokyo headquarters, Kansai branch, and Chubu branch. Information is also shared on the Wakamon Facebook page.
Was this article helpful?
Share this article
