Japan's Largest Commercial Event The 54th ACC CM Festival Awards Ceremony

The All-Japan Commercial Broadcasters Association (ACC) held a splendid awards ceremony and commemorative party for the 2014 54th ACC CM FESTIVAL on October 31 at Yurakucho Asahi Hall in Chiyoda Ward, Tokyo. Awards were presented in the TV Commercial, Radio Commercial, Marketing Effectiveness (ME), and Interactive categories.
Reference Article: Winners Announced for "ACC CM Festival"

 

At the ceremony's opening, ACC Chairman Takashi Takada addressed the audience: "The environment surrounding not only Japan's economy and society but also the commercial industry is undergoing drastic change. If this award inspires advertisers and creators to strive for new forms of expression and unprecedented campaign frameworks, and if it encourages more young people to enter the advertising industry and create impactful work, there could be no greater joy."

Following this, awards were presented to the late Takashi Izumi, the late Tadayoshi Tojo, Yasuaki Horikawa, and the late Takeo Takamiya, who were inducted into the 4th "Creators Hall of Fame." Horikawa remarked that it was precisely because the recipient had the discernment to recognize good ideas that this winning work came to be, expressing his hope that "they will continue to deliver enjoyable commercials."

Mr. Horikawa

 

The top awards went to: TV Commercial Category: Suntory Holdings / Pepsi NEX ZERO Momotaro "Episode.ZERO" and Momotaro "Episode.1" (TUGBOAT / Yomiuri Advertising Agency) Radio Commercial Category: Wacoal / Bras in General: My Sister's Bra Situation, My Friend's Bra Situation (Dentsu Inc.) ME Category: Adidas Japan / Japan National Soccer Team Uniform "Come Together, Japan." " (SIX/TBWA\HAKUHODO/Yume no Hieda), and the Interactive category winner Honda Motor Co., Ltd./ InterNavi Sound of Honda / Ayrton Senna 1989 (Dentsu Inc.) received the Minister of Internal Affairs and Communications Award from Parliamentary Vice-Minister of Internal Affairs and Communications Gaku Hasegawa. Additionally, the ACC Grand Prix was awarded by the respective jury chairpersons: Yasumichi Oka (TV Commercial Category), Yoshimitsu Sawamoto (Radio Commercial Category), Yoko Dobashi (ME Category), and Masaru Kitakaze (Interactive Category).

In his congratulatory remarks, Parliamentary Vice-Minister Hasegawa called for the promotion of subtitled commercials to enable more people to view excellent commercials.

Parliamentary Vice-Minister Hasegawa (center) and Representatives and proxies of companies receiving the Minister of Internal Affairs and Communications Award / ACC Grand Prix

 

Following this, Hirokazu Kitagawa, Executive Officer and General Manager of Brand Strategy Division, Food Business Unit, Suntory Beverage & Food Limited; Yasuyuki Nakatsutsumi, Executive Vice President and Director, Wacoal Corporation; Thomas Seiler, Vice President and General Manager of Marketing Business Unit, Adidas Japan; and Kunihiko Mishima of Dentsu Inc. (representing Honda Motor Co., Ltd.) delivered acceptance speeches.

Mr. Nakatsutsumi of Wacoal, which won the top prize in the Radio Commercial category for the second consecutive year, stated forcefully, "We will strive for a third consecutive win," putting the audience at ease.

	 
Mr. Kitagawa  	 	Mr. Nakatsutsumi
	 
Mr. Sailor	 	Mr. Mishima

 

In the TV Commercial category, the "Akira Odagiri Award," given to individual creators for their planning skills and ideas, was awarded to Mr. Sōhei Okano of Dentsu Inc., creator of the Japan Sports Promotion Center/BIG "10 Billion Yen Edition / This Kind of Face Edition."

Mr. Okano receiving the trophy from Mr. Odagiri

 

Finally, actors Kenichi Endo (Kirin Beer / Kirin Chuhai Bitters, Four Seasons / Pizza-La), Nana Komatsu, and Anna Ishii (both Avex Communications / d video) appeared, having won the Acting Award for outstanding performances in commercials. They energized the venue by recreating lines from their commercials.

From left: Endo, Komatsu, Ishii

 

See the full list of award-winning works here (on the ACC website).