Dentsu Inc. Collaborates with U.S.-Based Treasure Data and Classmethod

Dentsu Inc., in collaboration with U.S.-based Treasure Data Inc. (hereinafter "Treasure Data") and Classmethod Inc. ("Classmethod"), has launched "Dentsu.io," a data analytics platform enabling high-speed PDCA (Plan → Do → Check → Act) for marketing communications utilizing cloud technology.

　Treasure Data is renowned for its comprehensive technical capabilities spanning data collection to analysis, having been ^{selected forGartner's*1} "Cool Vendors in Big Data, 2014" ^*2. It boasts extensive service experience with companies featured in Fortune magazine's "Fortune Global 500". Furthermore, Classmethod excels in building and operating infrastructure that accelerates big data operations. It is certified ^{as an} "APN Big Data Competency" ^company※3, one of only 13 globally and the first in Japan.

With the advancement of digitalization and the diversification of consumer behavior, the volume of data obtained through marketing and communication activities is increasing daily. To effectively utilize this data within daily PDCA cycles, companies require not only a high-speed big data processing platform but also the visualization of appropriate management metrics to support decision-making.

To achieve this, the three companies jointly developed "Dentsu.io," a platform enabling one-stop, high-speed PDCA for marketing communications. It collects, stores, and analyzes various unstructured big data—such as large-volume purchase transaction data, web browsing data, logs from various applications and mobile devices, sensor data, and machine data—in the cloud. It then extracts this data in a form "usable" for marketing practice with easy operations.

Dentsu.io automatically acquires diverse data—including ad delivery logs, website access logs, app logs, and purchase logs—in the cloud. It also allows flexible changes to data sources and destinations, enabling easy customization to meet customer needs.

Beyond scheduled automated data processing, users can directly issue aggregation commands from the dashboard to vast raw datasets. This enables retrieval of critical ^{data—such as} store-specific sales figures or ^{conversion counts} by advertising menu ^※4 —within seconds.

By pre-configuring and updating management metrics for achieving high-speed PDCA in marketing communications based on customer challenges and Dentsu Inc.'s expertise, the dashboard visualizes necessary metric data in real time. It also features a report function that automatically distributes these results to relevant parties.

The roles of the three companies in this collaboration are as follows: Dentsu Inc. identifies the business challenges faced by clients and sets management metrics; Treasure Data provides data management that rapidly processes diverse big data in the cloud; and Classmethod builds and operates the analytical infrastructure that integrates various databases and products.

Moving forward, the three companies will provide "Dentsu.io" to client companies in industries such as beverages, food, automotive, cosmetics/toiletries, retail, and entertainment. They will also work on developing solutions that can continuously address the diverse marketing and communication challenges faced by clients.

About Treasure Data
Company Name: Treasure Data Inc.
Location: Mountain View, California, USA
Representative: Hiroyuki Yoshikawa (CEO)
Date Established: December 2011
Company Overview: Provides the cloud-based data management service "Treasure Data Service," which collects, stores, and analyzes large volumes of data for many global companies.
　　　　　In November 2012, Treasure Data Inc. was established in Tokyo to develop business within Japan.
　　　　　In November 2012, Treasure Data Inc. was established in Tokyo to serve as a base for business development support and technology development within Japan.
　 　　　　and technology development. http://www.treasuredata.com/

About Classmethod
Company Name: Classmethod Inc.
Location: 8F, Sanpo Sakuma Building, 1-11 Kanda Sakuma-cho, Chiyoda-ku, Tokyo
Representative: Satoshi Yokota (President and CEO)
Established: July 2004
Company Overview: Classmethod provides numerous consulting services on building data analysis platforms and utilizing Amazon Web Services (AWS).
　　　　　The "Customer Story" solution, which consolidates this expertise,
　　　　　"Customer Story" is a solution that utilizes this expertise and is being used as a data analysis platform by many companies.
　　　　　. http://classmethod.jp/

※1      Gartner is the world's largest IT advisory firm, headquartered in Stamford, USA. It provides research and advisory services for IT professionals, as well as executive programs specifically for CIOs (Chief Information Officers).

※2 Source: Gartner "Cool Vendors in Big Data, 2014" by Hideaki Horiuchi et al., April 28, 2014

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. http://www.gartner.com

※3      APN Big Data Competency is a certification granted only to companies participating in the AWS Partner Network (APN), Amazon Web Services' global partner program, that have been assessed as capable of effectively supporting customers in evaluating and using tools, methodologies, and technologies for efficiently processing data.

※4 Conversion count refers to the number of users who clicked an ad to visit a site and then performed an action considered a success for the advertiser running the ad, such as purchasing a product, registering as a member, or making an inquiry.

 

Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2014/1112-003859.html