Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, announced today that it has reached an agreement with the shareholders of UK-based social media management agency Tempero Limited (Headquarters: London, hereinafter "Tempero") to acquire 100% of its shares.
Founded in 2003, Tempero specializes in leveraging social media for business, offering services including analysis of consumer-generated corporate information on social media, strategies to protect companies and brands in response, content creation and interactive communication to enhance consumer engagement, and community management on social media. In community management, it has established an industry-leading position based on over 11 years of service experience across 20 languages.
Until now, the group has primarily delivered services in this area in North America through ICUC, headquartered in Winnipeg, Canada (employing over 400 people). Tempero, the company being acquired, primarily operates in Europe. Combining the two companies will significantly expand the business field. Going forward, the plan is to integrate Tempero's operations into ICUC, aiming for further business expansion and enhanced brand strength to become the global leader in the social media management field.
[Tempero Limited Overview]
Company Name: Tempero Limited
http://tempero.co.uk/
Headquarters: London, UK; Branch Offices: New York City, USA
Established: December 2002 (Commenced operations in 2003)
Shareholder Structure: Dentsu Inc. Aegis Network 100% (post-acquisition)
Gross Profit: £4,200,000 (approx. ¥780 million)
Representatives: Dominic Sparkes (CEO and Founder) / Jasmine McGarr (Community Director and Founder)
Number of Employees: 160
Business Description: Provides solutions such as community management on social media
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2014/1204-003896.html
