D2C Inc. began offering "AdPlay," a smartphone app promotion solution developed by Taiwan's VMFive, starting December 8. Concurrently, it integrated "AdPlay" with the advertising effectiveness measurement solution tool "ART (Advertising Response Tracking)."
"AdPlay" is a solution that allows users to experience a one-minute free trial of the advertised app when they tap an ad on a smartphone app or website. Users can simulate playing the app without downloading it, enabling them to understand the app's content more accurately than before and decide whether to download it.
Previously, app content was mostly explained through screenshots or videos. By allowing users to actually experience the app, providers can now maximize their app's promotion and target users they previously couldn't capture.
"AdPlay" supports iOS™ and Android™ OS and can be integrated into any website or ad network. By embedding the app's APK file (application file) into "AdPlay," it enables the app to function identically on the website.
Furthermore, by integrating "AdPlay" with "ART," D2C Inc. provides advertisers with various user pathways and behavioral histories generated through "AdPlay."
For details, refer to the press release ( http://www.d2cr.co.jp/topics/topics_detail.php?post=376 ).
