Dentsu Inc. (through its overseas headquarters, Dentsu Aegis Network) has reached an agreement with the shareholders of OOH Plus Participações Ltda (hereinafter "OOH Plus"), a Brazilian advertising company specializing in the OOH (Out of Home Media: outdoor/transportation advertising) sector, to acquire 100% of its shares as of today (Brazilian time: 11th).
OOH Plus was established in 2010 as a holding company integrating three advertising agencies specializing in the OOH sector (Plusmedia Serviços de Marketing Ltda <founded in 1995>, OOH Comunicação Ltda <founded in 2005>, and 2S Produções de Eventos Ltda <founded in 2007>). It is currently the largest independent OOH advertising company in Brazil.
While many other OOH advertising companies focus primarily on securing advertising space, OOH Plus excels by offering a one-stop solution for all advertising communication services. This includes strategic planning for OOH advertising (including digital OOH), creative production, securing advertising space, and campaign execution. This comprehensive approach has earned high praise from clients.
The Dentsu Group in Brazil currently operates the integrated advertising agency brands Dentsu Brazil, NBS, and mcgarrybowen, alongside digital service brands iProspect, Isobar, LOV, Amnet, and Copernicus. While the OOH sector was previously handled by the integrated advertising agencies, this acquisition enables a significant strengthening of the OOH capabilities.
Prior to the acquisition, OOH Plus underwent a group restructuring with Plusmedia as the surviving company. Subsequently, Plusmedia changed its name to Plusmedia Posterscope and joined the Posterscope network, one of the Dentsu Group's global network brands specializing in OOH. It aims to further expand its business and enhance its brand strength by collaborating with other group companies operating in South America. This acquisition will increase the Dentsu Group's workforce in Brazil to 1,400 employees and its client base to over 100 companies.
[OOH Plus Overview]
Company Name: OOH Plus Participações Ltda
Headquarters: São Paulo and Rio de Janeiro, Brazil
Established: August 2010
Shareholder Structure: Dentsu Inc. Aegis Network 100% (post-acquisition)
Gross Profit: 15,715,000 Brazilian Reais (approx. ¥740 million) (Fiscal Year Ended December 2013)
Representatives: Marco Antonio de Souza (Co-founder and CEO)
Omar Sahyoun (Co-founder and CFO)
Number of Employees: 60
Business Description: Advertising communication services centered on the OOH (Out-of-Home) sector
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2014/1212-003901.html
