Dentsu Inc. will implement "Let's Bloom Together. Happy Valentine's Day 2015" on the digital signage (commonly known as "Roppongi Home Vision") installed on the up and down platforms of Toei Oedo Line's Roppongi Station. This signage utilizes NEC's "Information and Content Distribution Cloud Service."
During Valentine's Week, from Monday, February 9th to Sunday, February 15th, the campaign will feature installations using flowers created by young Dentsu Inc. creators and interactive flower fortune-telling utilizing a system operable by human movement, all displayed on the signage under the theme "Let's Bloom Together."
This initiative is an internal Dentsu Inc. project* focused on talent development. By providing Dentsu Inc. creators with the digital signage "Roppongi Home Vision" as a "platform for expression," it challenges the new possibilities of digital creativity.
*A cross-functional organization with the mission of developing creative talent, 'Dentsu Inc. Creative Direction'
Center," and the Out-of-Home Media Division.
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<"Let's Bloom Together. Happy Valentine's Day 2015" Overview>
・Period: Monday, February 9, 2015 – Sunday, February 15, 2015
・Location: Digital signage on Platforms 1 and 2 of Roppongi Station, Toei Oedo Line
"Roppongi Home Vision"