DENTSU SOKEN INC. publishes 'Information Media White Paper 2015'

On February 19, DENTSU SOKEN INC. published the "Information Media White Paper 2015" through Diamond Inc., introducing the latest trends in the information media industry.

Feature I: "The Future of Video Viewing" analyzes internet video viewing habits, primarily among younger demographics, based on Dentsu Inc.'s original research. It also summarizes the 20-year history of mobile communications development in Japan from 1995 to the present. Feature II explains 16 key media topics to watch in 2014-15.

The main body explains industry trends across 13 information media sectors (newspapers, publishing, music, motion pictures/video software, animation, games, radio/TV, satellite broadcasting/cable TV, telecommunications, content services, advertising, mail order, events) using over 600 data points and graphs.