Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, has reached an agreement with shareholders of the Polish digital performance agency Marketing Wizards Sp. z o.o. (hereinafter "Marketing Wizards") to acquire 100% of its shares.
Founded in 2010, Marketing Wizards is a full-service digital agency providing comprehensive digital solutions including strategic planning, SEM/SEO and social media advertising, email marketing and CRM, and creative production.
It particularly excels in digital performance, measuring the causal relationship between digital advertising and consumer purchasing behavior to drive actual purchases. Its ROI-focused business model has attracted numerous e-commerce companies as clients.
Until now, Dentsu Group's digital performance services in Poland were delivered through iProspect, one of its global network brands.
Following the acquisition, the Dentsu Group will integrate Marketing Wizards with iProspect to further strengthen its capabilities in the digital performance domain. It will collaborate with other group companies operating in Poland to deliver more innovative solutions.
〈Marketing Wizards Company Overview〉
Company Name: Marketing Wizards Sp. z o.o. Headquarters: Warsaw, Poland Established: February 2010 Shareholder Structure: After acquisition, Dentsu Inc. Aegis Network 100% Revenue: PLN 8.75 million (approx. ¥290 million) (Fiscal year ended December 2014) Representative: Marcin Pogroszewski (Managing Director) Number of Employees: 60 Business Description: Comprehensive digital marketing services Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2015/0602-004062.html
