Dentsu Inc.'s Fashion Circle Team Event "Clothes Hack TOKYO" ~ Held on August 1st, the official start date for job interviews, with the theme "New Job Hunting Style"
Dentsu Inc. Youth Research Department (hereafter "Dentsu Wakamon"), which aims to understand the realities of young people and build better relationships between youth and society, collaborated with WEGO (hereafter "WEGO"), which operates over 100 stores nationwide and continues to support the lifestyles of Japanese youth through fashion. WEGO), which operates over 100 stores nationwide and continues to support the lifestyles of Japanese youth through fashion.
As its first initiative, the studio will launch an information website and co-host the group competition event "Clothes Hack TOKYO" with Waseda University's Advertising Research Club on August 1st, targeting university fashion clubs. The event's keyword is "Unlock Fashion."
Fashion circles from universities in the Tokyo metropolitan area and sponsoring companies will gather to send messages to the world through fashion.
The theme for the first event is "Defy the Conventions of Job Hunting Style." University students belonging to fashion circles will compete by creating "new job hunting styles" in a short time and presenting them on August 1, the day job interviews officially begin.
The event leverages the network of "CircleApp " (Circle Up*1), an integrated mailing list platform for student groups like university clubs and seminars provided by Dentsu Inc. Wakamon since 2013.
CircleApp has supported events focusing on the potential of university clubs, including the band club festival SOUND YOUTH (co-hosted with Sony Music Entertainment; its third edition scheduled for September 2015) and the comedy club team competition NOROSHI (conducted with Yoshimoto Creative Agency).
While the percentage of university students belonging to clubs rose from 56% in 2001 to 70% in 2013 (※2), many club activities are losing touch with society. By supporting events that involve university clubs, CircleApp creates connections between students—whose activities were previously confined to their clubs—and businesses and society. The upcoming Clothes Hack TOKYO is part of this effort.
Clothes Hack Tokyo Overview
・Event Name: "Clothes Hack TOKYO"
・Organizers: Dentsu Inc., WEGO Inc. / Student Group "Waseda University Advertising Research Club"
・Purpose: To create connections between university students belonging to fashion clubs and the corporate world.
・Period: Orientation on July 9, 2015; Event held on August 1.
・Content: University students belonging to fashion circles quickly remake recruitment suits and present new job-hunting styles in a fashion show format. The winning fashion circle receives prizes including WEGO gift certificates and the right to have their work featured in the free paper "WEGO Monthly" (circulation: 200,000 copies).
Logo Mark
※1 "Circle Up" is an app developed primarily by members of DENTSU SOKEN INC. (Dentsu Youth Research Department) specifically for university clubs. It features a yearbook function for each grade level, including alumni, an album function that aggregates photos taken by members for each event, and an offer function that serves as a sponsorship contact point for companies. As of December 2014, 1,700 clubs from 200 universities nationwide are registered.
It also provides a web service focused on university clubs, designing new relationships with society and businesses. Developed in autumn 2012, service began in 2013. In fiscal year 2014, it received the "Good Design Award" from the Japan Institute of Design Promotion, a comprehensive design promotion system.
※2 From "CAMPUS LIFE DATA" conducted by the National Federation of University Co-operative Associations in October-November 2013
Dentsu Inc. Topics http://www.dentsu.co.jp/news/topics/2015/0622-004079.html
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