Samsung Mobile topped the "Most Attractive Brands Ranking" (2013 edition) survey conducted in India, according to NNA, which distributes economic information in Asia.
The ranking was announced by research firm Trust Research Advisory on October 15. Sony ranked second, followed by Nokia in third place. The rankings continued with LG Electronics (4th), Tata (5th), Unilever's Lux (6th), Maruti Suzuki (7th), Godrej (8th), Bajaj (9th), and Dell (10th).
Trust Research Advisory noted that sports brands are making significant gains. Reebok (12th), Adidas (14th), Puma (15th), and Nike (23rd) made the list, with the analysis stating they are "increasing their recognition as sports accessories (such as sunglasses, hats, and bags)." The firm also sees rising consumer health consciousness as a factor boosting sports brands' rankings.
Among automakers, including motorcycle manufacturers, Honda (24th), Hero MotoCorp (27th), BMW (32nd), and Toyota (50th) ranked behind Maruti Suzuki (7th).
In regional rankings, Apple performed well in the West at 9th place, but notably ranked outside the top 20 in the South and East.
Samsung claimed the top spot as a mobile device brand, but Samsung Electronics, known for durable goods like home appliances, dropped to 54th place.
The survey was conducted among over 2,500 people in 16 cities across the country.
