Thailand★TV Shopping Market Continues to Grow

NNA, which distributes economic information across Asia, reports that Thailand's TV shopping market continues to grow. According to the Thai TV Home Shopping Association, the industry group, this year's domestic TV shopping market is expected to expand from last year's 6 billion baht (1 baht ≈ 3.5 yen) scale to an 8 billion baht scale. Despite the sluggish economy, steady growth is anticipated due to the increase in satellite TV channels and changes in consumer behavior. The market is projected to grow at an annual rate of 20-25% over the next 3-5 years, reaching a scale of 20-30 billion baht.

GMM-CJO Shopping, a joint venture between GMM Grammy (a leading local entertainment conglomerate) and CJO Shopping (a major South Korean TV shopping company), has set this year's sales target at 1.7 billion baht, a 50% increase over last year. Its TV shopping channel, "O Shopping," offers over 600 products, with bestsellers including household goods, fashion items, underwear, exercise equipment, and cosmetics. Its primary customers are housewives aged 30 to 60, though male customers are also significant. Last year's sales reached 1.138 billion baht. Sales for the first half of this year were 800 million baht, a 30% increase compared to the same period last year.

For the second half, the company plans to expand its product lineup to 1,000 items, focusing on fashion goods, while keeping prices low and offering free delivery. It also aims to enhance customer satisfaction by introducing an easy return system. Through these initiatives, the company targets a 50% increase in revenue and a net profit of 30 million baht.