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Dentsu Inc. and Net Concierge collaborate in the e-commerce branding domain.
Dentsu Inc. and Net Concierge announced on August 31st that they have begun collaborating in the e-commerce branding field, launching a service called "E-commerce Branding" to brand online stores operated by companies.
Recently, domestic online stores have proliferated rapidly, with over 500,000 stores established using existing e-commerce services alone (Net Concierge survey). This represents more than double the number compared to 2013.
As competing stores increase, a major challenge in e-commerce has become how to maintain efficient and speedy store operations while also establishing uniqueness and competitive advantage.
Meanwhile, consumers are increasingly moving beyond simply seeking convenience and low prices from online stores, now demanding a high-satisfaction shopping experience comparable to that of physical stores.
In this environment, differentiation is essential for online stores. Achieving this requires a dual approach: efficiency and branding.
The "E-Commerce Branding" service, jointly offered by Dentsu Inc. and Net Concierge for online stores, combines the high-quality brand experience and speedy store operations provided by Dentsu Inc.'s proprietary e-commerce platform "DECIDE"*1 with the brand value amplification and efficient dissemination enabled by Net Concierge's personal shopping site "#Cart"*2. This service simultaneously achieves and accelerates the branding and efficiency of corporate-operated online stores. Leveraging "DECIDE" reduces the burden associated with managing sales operations and acquired data. Furthermore, the involvement of Dentsu Inc.'s creative team enables the cultivation of a unique worldview for the store and the provision of tailored content.
※1 "DECIDE" is Dentsu's proprietary e-commerce platform equipped with a control function enabling centralized management of data and initiatives on standard EC systems.
In addition to e-commerce system data, it automatically acquires data from Dentsu Inc.'s external tools such as access analytics.
tools, email delivery systems, and other external tools. This integrated data can be managed
manage it all from a single screen. URL: http://dentsu-ec.jp/decide/
※2 "#Cart" is a shopping SNS that enables information dissemination to 130,000 registered members. It currently features over 3,000 online stores
online stores and over 100 prominent figures from various fields. Users can receive shopping information from their favorite online
URL: https://cart.st/corp/
Online store image
About Net Concierge Co., Ltd.
Net Concierge Co., Ltd. was established in 2003 with the goal of branding e-commerce sites
and has supported the operation of over 150 e-commerce sites to date. Currently, with the vision of "The World's Simplest Marketing," it operates the shopping SNS "#Cart," enabling anyone to easily attract customers. URL: https://cart.st/corp/
Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2015/0831-004136.html
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