Dentsu Inc.'s "Team Cool Japan" participates in "PRESENTING JAPAN" held in London

Dentsu Inc.'s cross-company project "Team Cool Japan" announced on October 9th its participation in "PRESENTING JAPAN," a public-private partnership presentation event to be held in London this October, timed with the Rugby World Cup 2015. As a member of the organizing "Japan Presentation 2015 Executive Committee," it will communicate Japan's values and essence to the world. The company launched "Team Cool Japan" in November 2013 to support companies communicating Japan's value globally and has conducted various activities since. As part of this effort, in June 2014, it joined the "Japan Presentation 2014 Executive Committee" and played a leading role in realizing the public-private presentation event "JAPAN OMOTENASHI PAVILION" held in Rio de Janeiro during the FIFA World Cup Brazil tournament (June-July 2014).

During the week-long "PRESENTING JAPAN" event, Japan's renowned creators, technologists, artists, athletes, traditional craftsmen, and chefs presented on six themes. With Patrick Newell, representative of TEDxTokyo, serving as advisor, the event aims to incorporate an international perspective, enabling people worldwide to discover Japan's values, essence, ideas, and creativity.

Simultaneously, the event will feature live painting by artists, demonstrations of cutting-edge technology, and a judo workshop. Visitors will be welcomed with Japanese hospitality, including sake, Japanese tea, and Japanese cuisine, at the venue displaying the main artwork created by Yoshitaka Amano.

■PRESENTING JAPANEvent Overview

Title: PRESENTING JAPAN (URL: http://www.presenting-japan.jp )

Organizer: Japan Presentation 2015 Executive Committee

Dates: October 24 (Sat) - October 30 (Fri), 2015, 11:00 AM - 6:00 PM (planned) ※1

*1 London local time. Closing times may vary by day.

Venue: Special venue on the lawn in front of the Queen Elizabeth II Conference Centre

Supported by: Miss Sake General Incorporated Association

Participants: Kotobuki Co., Ltd., Kaikado Co., Ltd., Aoyagi Masaya Co., Ltd., FFRI Co., Ltd.,

Obusedo Co., Ltd., Kaishindo Co., Ltd., Ganshindo Co., Ltd., Koeido Co., Ltd., Shibetsu Yokan Honpo Co., Ltd.,

Suzukake Co., Ltd., Time Out Tokyo Co., Ltd., Tsuchiya Co., Ltd., Toraya Co., Ltd., Dentsu Inc.

Team Cool Japan, Muraoka Sohonpo Co., Ltd., Yoneya Co., Ltd., Yamamotoyama Co., Ltd.

Official Media Partner: Time Out Tokyo Co., Ltd.

Cooperation: COOL JAPAN on Google+

This project is in collaboration with the Rugby World Cup 2019 Organizing Committee, the Japan Sports Agency, the Cabinet Secretariat, the Cabinet Office, the Ministry of Internal Affairs and Communications, the Ministry of Foreign Affairs, the National Tax Agency, the Ministry of Agriculture, Forestry and Fisheries, the Japan Tourism Agency, the Japan Sports Council, NHK, the Japan Foundation, JETRO, JNTO, the Japan Sake Brewers Association, and Miss Sake to promote Cool Japan.

■PRESENTING JAPANLogo

Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2015/1009-004493.html