Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, has reached an agreement with shareholders of Brazilian mobile marketing agency Pontomobi Tecnologia Informatica, Ltda. to acquire 100% of the company's shares. This move aims to respond to the rapidly growing mobile advertising market in Brazil.
The acquisition is subject to approval by Brazilian regulatory authorities.
Founded in 2007, Pontomobi has grown into one of Brazil's leading mobile marketing agencies, providing full-service offerings in the mobile domain. It develops and consults on mobile strategies for companies, products, and services; builds websites; develops apps and games; and provides various solutions utilizing its proprietary mobile marketing platform. Examples of platform applications include push-type promotions using SMS (Short Message Service) and coupon-based services.
Going forward, the Dentsu Group will integrate Pontomobi into the network of Isobar, one of the Group's eight global network brands and a full-service digital agency. The company name will be changed to "Pontomobi - Linked by Isobar." Working in collaboration with other Group companies operating in Brazil, it will provide more innovative solutions.
[Pontomobi Company Overview]
Company Name: Pontomobi Tecnologia Informatica, Ltda.
Headquarters: São Paulo, Brazil; with branches in Belo Horizonte
Established: January 2007
Shareholder Structure: After completion of acquisition procedures, Dentsu Inc. Aegis Network: 100%
Revenue: 19.83 million Brazilian reais (approx. 620 million yen) (fiscal year ended December 2014)
Representative: Leonardo Xavier (CEO)
Number of Employees: 89
Business Description: Provides comprehensive solutions in the mobile marketing field
Dentsu Inc. News Release: http://www.dentsu.co.jp/news/release/2015/1015-006270.html
