360i President Belsky named one of Adweek's "Young Influencers"

Adweek named Jared Belsky, President of 360i (part of Dentsu Inc. Aegis Network), one of its 2015 "Young Influentials."

The "Young Influentials" list features individuals under 40 who are driving significant change in business and culture across media, marketing, technology, entertainment, and other fields. Alongside Belsky, 26 others were selected.

Belsky, currently 38, specializes in digital marketing. After serving as a media buyer and account director at U.S. advertising agency Avenue A for five years in the late 1990s, he managed media budgets for the Fanta brand at Coca-Cola. He later participated in launching the fertilizer brand "Dynamite Plant Food" and became president of 360i seven years ago.

At 360i, he leads the research, analytics, and media strategy division, driving the company's growth in areas such as programmatic trading and SEM (search engine marketing).

One campaign he spearheaded at 360i was "Turning Flight Cancellations into Hotel Reservations" for the U.S. hotel chain Red Roof Inn. Noting that 500 flights are canceled daily in the U.S., the campaign tracked flight status in real time and targeted passengers whose flights were canceled with mobile ads, aiming to acquire new customers. Currently, the company is preparing to extend similar mobile advertising to people traveling by car through the analysis of traffic data.

Bersky continues to pursue new ideas, including pioneering efforts like creating 3D video ads for Pernod Ricard's whiskey brand Jameson on Facebook and Instagram.