On February 5, Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, announced it had reached an agreement with shareholders to acquire 100% of the shares of Spanish sports marketing company Alesport Group (Headquarters: Barcelona, hereinafter "Alesport Group").
Founded in 1975, Alesport Group is a corporate group primarily engaged in sports marketing. Its subsidiaries include: RPM Racing, which plans and operates motorcycle and automobile motorsports, cycling, mountain biking, and marathon events; RPM Events, which plans and operates B2B events; Alesport, which publishes sports-related information; and Aventurismo, which handles transportation and accommodation arrangements for sports event participants and staff. As a major Spanish sports marketing group, it not only plans and operates sports events but also organizes its own events.
Following the acquisition, the group will maintain the service structure provided by its four subsidiaries while seeking synergies through collaboration with Dentsu Group companies both within and outside Spain.
According to the "Global Advertising Expenditure Growth Forecast" released in September 2015 by Carat, the Dentsu Group's media communications agency, Spain's advertising expenditure in 2014 increased by 6.2% year-on-year, reflecting the economic recovery trend. It is projected to continue growing steadily, with increases of 6.9% in both 2015 and 2016.
[Alesport Group Overview]
Company Name: Alesport Group
Headquarters: Barcelona, Spain
Established: November 1997 (Predecessor company established in 1975)
Shareholder Structure: 100% owned by Dentsu Inc. Aegis Network following share acquisition
Revenue: €13.71 million (approx. ¥1.79 billion) (Fiscal Year Ended December 2014)
Representative:
Jaime Alguersuari (Founder and Executive President)
Juan Porcar Garcia (CEO)
Number of Employees: 86
Business Description: Provides comprehensive services in the sports marketing field
Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2016/0205-008649.html
