DENTSU SOKEN INC. publishes 'Information Media White Paper 2016', also available in digital format.

Dentsu Inc. released the "Information Media White Paper 2016" through Diamond Inc. on February 18. The digital edition will be available starting February 22. The editor is DENTSU SOKEN INC.'s Media Innovation Research Department, which also contributes Insight Memos and Shiodome Media Researcher Commentaries to this Dentsu News.
Purchase the book and find details here (Dentsu Topics). Orders are also accepted on DENTSU SOKEN INC. website.

● "Information Media White Paper 2016"
A4 size, 271 pages, ¥16,000 + tax, ISBN 9784478068489
● Digital Edition 'Information Media White Paper 2016'
Release date: February 22, ¥12,000 + tax (Special price ¥9,800 + tax until end of March 2016)

Feature I, titled "20 Years of the Internet," analyzes visual communication using photos and videos, which has become increasingly active among younger smartphone users. It also examines the history of the internet advertising market's development over the past 20 years since 1995, and the changing roles of media and consumers' information behaviors, based on unique research and analysis.

Feature II, titled "New Media Trends," provides detailed explanations of key media topics to watch from 2015 to 2016.

The main text divides the information media industry into 13 sectors: newspapers, publishing, music, motion pictures/video software, animation, games, radio/television, satellite broadcasting/cable TV, telecommunications, online services, advertising, mail order, and events. It explains industry trends using detailed data and graphs.