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Code Awards 2016 Winners Announced: Exemplary Digital Applications Gathered
On June 14, D2C Inc. announced the winners of the "Code Awards 2016," an advertising prize for digital marketing.
While the selection of a Grand Prix winner meeting the criteria of "works representing Japan that are globally competitive" was postponed, the following awards were presented: "Best Innovation" to "G･U･M PLAY" (Sunstar), "Best Craft" went to "GREEN NAME" (KIRIN), "Best Effective" to "GIGA Selfie" (Tourism Australia), "Best Use of Media" to "Native Mobile Music Video" (King Records), and the "Special Jury Prize" to "INTELLIGENT PARKING CHAIR" (Nissan Motor).
The awards targeted marketing communication cases implemented or launched between April 1, 2015, and March 31, 2016, utilizing various digital technologies. There were 139 entries. Selection was conducted by nine domestic and international specialists in creativity, technology, and marketing, resulting in 12 winning works. A notable feature this year was the large number of entries designed for smartphone-specific viewing experiences and incorporating IoT technology.
The awards ceremony will be held on July 27 at D2C Inc. Hall in Chuo Ward, Tokyo. In addition to presenting awards to the winning entries, the "Public Best Award," selected by public vote, will be announced.
Details here (D2C Inc. Press Release).
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