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US-based ★ Rio Olympics Advertising Revenue Hits New Record of $1.2 Billion
NBC announced that advertising sales for the Rio Olympics in the U.S. reached $1.2 billion. This represents a 20% increase over the 2012 London Games and marks a record high.
According to Ad Age, sales were strong, surpassing $1 billion as early as March. Considering sales reached $1 billion just two days before the London Games began, this pace is remarkably fast. While ad slots are already sold out, Seth Winter, Executive Vice President of Sales for NBC Sports Group, stated, "We are still prepared to accommodate companies wishing to place ads if they come forward." One notable feature this time is the significant 33% increase in digital sales compared to the London Games.
The mere one-hour time difference between Rio and the U.S. East Coast, enabling live prime-time broadcasts, is seen as a tailwind. However, Winter further observes, "Reports of the Zika outbreak, deteriorating security, economic stagnation, and construction delays due to financial difficulties have, ironically, fueled public interest in the Games being held in South America." Currently on-site, Winter stated, "Attention is focused on whether the event will proceed without incident, but so far, I haven't sensed any of the concerns that were previously anticipated."
Source: Ad Age
Thanks, Zika: NBC Hits Record $1.2 Billion in Ad Sales for Olympics
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