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Dentsu Inc. Space Lab, Launches Business Utilizing "Space Big Data"
The text of the Dentsu Inc. news release distributed on August 8 is as follows.
August 8, 2016
Dentsu Inc. Space Lab Launches Business Utilizing "Space Big Data"
Dentsu Space Lab* ( Dentsu Space Lab, www.dentsu-space-lab.jp), an internal cross-functional organization of Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Nao Ishii), will collaborate with Axelspace Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Tomoya Nakamura) to develop new marketing solutions through the analysis of data from microsatellites. Concurrently, Dentsu Digital Inc. (Headquarters: Minato-ku, Tokyo; CEO: Toshiya Oyama) will join Dentsu Space Lab.
This business launch comes amid growing global attention on "space big data." Beyond imagery from nanosatellites, the integration of GPS positioning data, rapidly expanding IoT technology, and AI processing is enabling multifaceted marketing applications. Examples include: monitoring crop yields (agriculture), optimizing store locations based on foot traffic patterns (retail), identifying global traffic congestion (automotive), early detection of wildfires worldwide (forestry), and calculating the shortest shipping routes during Arctic sea ice melt (maritime transport).
Private sector commercialization is advancing not only in the United States but also in Japan, where private nano-satellite initiatives are gaining momentum. Our group took the lead, establishing a project team in 2012 to explore the use of space big data for marketing purposes and researching overseas case studies.
We have determined that this field will become a significant business opportunity in Japan as well, given the future potential to independently utilize satellite networks and own satellites.
Accel Space began launching microsatellites in 2017 and plans to commence daily global observations using 50 satellites by 2022. This system is expected to acquire image data, including GPS positioning information, at an annual scale of several petabytes, growing into a new information infrastructure truly worthy of being called "space big data."
Furthermore, the 'Dentsu Space Lab,' launched this June, will assign producers, digital planners, and data scientists to this solution. They will combine satellite analysis data with diverse ground-based data. By applying the latest AI technology to analyze vast amounts of imagery and extract information, the lab plans to provide customized services tailored to customer needs.
※An organization contributing to the realization of a comfortable society through ideas and solutions leveraging space development technology.
＜Ultra-Small Satellites Scheduled for Launch in 2017＞
＜Concept of Utilizing Image Data Obtained from Satellites＞
＜Axelspace Company Overview＞
・Company Name: Axelspace Corporation
https://www.axelspace.com/
・Location: M&C Building 7F, 2-3-13 Kanda Ogawamachi, Chiyoda-ku, Tokyo
・Capital: ¥1,956,990,000 (including capital reserve)
・Established: August 8, 2008
・Representative: Tomoya Nakamura
・Business Overview:
Proposing solutions utilizing microsatellites and related technologies
Design and manufacturing of microsatellites and related components
Arrangement of launches and operation support/contracting for microsatellites
Business related to data acquired by nanosatellites
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