The text of the Dentsu Inc. news release distributed on December 2 is as follows.
December 2, 2016
Dentsu Inc. Reaches Agreement to Acquire 100% of Shares in Canada's Leading Independent Sports Marketing Company, S&E Sponsorship Group
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Nao Ishii; Capital: ¥74,609.81 million) has reached an agreement with the shareholders of S&E Sponsorship Group Inc. (Headquarters: Toronto, President & CEO: Brian Cooper, hereinafter "S&E Sponsorship Group"), a leading independent sports marketing company in Canada, to acquire 100% of its shares.
Founded in 2010 by Brian Cooper, who boasts a 30-year career in the industry, S&E Sponsorship Group Inc. provides comprehensive services to client companies. With a staff of 30, it offers services ranging from developing corporate branding and marketing strategies utilizing sports and entertainment, consulting services, brand activation that creates actual touchpoints with consumers, to measuring effectiveness.
Following the acquisition, the company will establish S&E Sponsorship Group as the Canadian base for MKTG, one of the Group's 10 global network brands* specializing in lifestyle marketing, and rename it "MKTG Canada."
We acquired MKTG in August 2014. At that time, it had 340 staff members operating primarily in the United States. Today, it has grown into a brand company with over 1,400 staff members in 20 countries worldwide.
Going forward, the Group will accelerate its growth strategy by further diversifying its strengths in sports marketing and entertainment business across North America.
The impact of this matter on the consolidated results for the fiscal year ending December 2016 will be minimal.
*Dentsu Inc. Aegis Network (London), which oversees Dentsu Inc. overseas operations, conducts business globally centered on 10 global network brands. These 10 brands are Carat, Dentsu (Dentsu Brand Agencies), Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum.
【S&E Sponsorship Group Inc. Overview】
Company Name: S&E Sponsorship Group Inc.
Headquarters: Toronto, Canada
Established: March 2010
Shareholder Structure: 100% owned by Dentsu Inc. Aegis Network following share acquisition
Revenue: CAD 4.2 million (approx. JPY 360 million) (Fiscal Year Ended December 2015)
Representative: Brian Cooper (President & CEO)
Number of Employees: 30
Business Description: Provides comprehensive services in the sports/entertainment marketing field
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2016/1202-009090.html
