The text of the Dentsu Inc. news release distributed on December 26 is as follows.
December 26, 2016
Dentsu Inc. Reaches Agreement to Acquire 100% of Shares in Chilean Integrated Media Agency "Veriplan"
Dentsu Aegis Network, the overseas headquarters of Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Nao Ishii; Capital: ¥74,609.81 million), has reached an agreement with the shareholders of Agencia Veriplan S.A. (Headquarters: Santiago, Chile; hereinafter "Veriplan"), Chile's largest independent integrated media agency, to acquire 100% of its shares.
Founded in 2010, Veriplan has grown as a full-service media agency providing planning and media buying for mass advertising, digital advertising (including search-linked advertising), and OOH advertising. It currently provides advertising services to leading Chilean companies and organizations.
Following the acquisition, the Company will establish Veriplan as the Chilean office of Vizeum, a media agency specializing in digital media and part of the Group's global network brand *. The company name will be changed to Vizeum Chile. By expanding the range of services, the Company aims to acquire new clients and increase scale in Chile.
According to the International Monetary Fund (IMF), while the South American advertising market has been sluggish due to economic downturns, a rebound is expected starting in 2017. Among these markets, Chile is seen as one of the key advertising markets in South America for our group.
The impact of this matter on the consolidated results for the fiscal years ending December 2016 and December 2017 will be immaterial.
*Dentsu Inc. Aegis Network (London), which oversees Dentsu Inc. overseas operations, conducts business globally centered on ten global network brands. These ten brands are Carat, Dentsu (Dentsu Brand Agencies), Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum.
【Overview of Veriplan S.A.】
Company Name: Agencia Veriplan S.A.
Headquarters: Santiago, Chile
Established: December 2010
Shareholder Structure: 100% owned by Dentsu Inc. Aegis Network following share acquisition
Revenue: 342 million Chilean pesos (approx. 60 million yen) (Fiscal year ended December 2015)
Representative: Patricio Cerda (Founder & CEO)
Number of Employees: 14
Business Description: Provides advertising services for media including mass media, digital, and OOH
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2016/1226-009119.html
