The latest edition of RECMA's "Network Diagnostics" report, published in December, ranked Dentsu Inc. Aegis Network's KARA as the top global media network for the fourth consecutive time.
The report evaluates 659 media agencies across 43 countries and regions based on 19 key indicators including "new business acquisition," "new ventures," "awards," "talent," and "digital resource capabilities," ranked by country and adjusted for market size. It is published three times annually.
Kara was recognized for winning new business, maintaining existing business, and strengthening its management team. Out of the nine times this survey has been conducted, Kara has ranked first eight times.
MediaCom, OMD, Mindshare, and MEC followed in second through fourth place, respectively.
Will Swayne, Global President of Kara, said, "We are thrilled to be ranked number one again in RECMA's report, which is one of the largest in the world. This achievement is a testament to our commitment to providing innovative services and growth to our clients."