Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
This Christmas season, feel like a prince at "Momo-chan's House"!?
KDDI is hosting the "au Winter Santaro Festival" from December 20th to 25th, an event where visitors can enjoy the world of the au TV commercial series "Santaro."
Launched in January 2015, the series features the "Three Tales" characters Momotaro, Urashima Taro, and Kintaro, alongside familiar folktale figures like Princess Kaguya, Princess Otohime, Oni-chan, and Issun-boshi, unfolding various storylines. The series achieved its 23rd consecutive month at the top of the brand-specific commercial appeal rankings in October 2016. This marks a new record since the Commercial Appeal Research Institute began its appeal surveys in 1989.


In stark contrast to his commercials, Kiritani appeared on stage dressed up in a suit. He energized the venue with his witty and lighthearted talk.
Regarding the commercial, he revealed, "The high praise is thanks to the efforts of my co-stars and the production team. When first developing the role, I aimed for a 'lovable fool'. Since ad-libs are officially allowed, I'm given the freedom to perform as I see fit."
Live footage from the museum, not yet open to the public, was projected onto the stage screen, with a reporter on site highlighting key attractions. Kiriyama was thoroughly impressed by its richness. To commemorate the opening, he signed an autograph and stamped it with the Urashima Taro turtle crest.
When asked, "If you could be any character other than Ura-chan, who would it be?" he instantly replied, "Momotaro!" choosing a leading man character. To "What if you got a treasure box?" he answered without hesitation, "I'd open it right away!" making the audience laugh. In a rock-paper-scissors tournament for Christmas gifts, winners received presents signed by Kiritani on the spot, leaving everyone visibly thrilled.
As a surprise finale, Kiriyama performed songs like "The Voice of the Sea," also used in commercials. The venue erupted as he passionately sang while playing the sanshin.







The museum faithfully recreates the "Peach-chan's House" familiar from the commercials. The garden features the "giant turnip" that appeared in the commercials and Oni-chan's "Thunder Crackers" stall. Inside the house, a room where friends always gather has been set up, allowing visitors to take photos like the Santaro members. Additionally, props, costumes, storyboards, and other items actually used in the commercials are on display, and visitors can take commemorative photos with character photo panels.




Invited guests who experienced the museum during its preview enjoyed the Santaro world, posing freely at photo spots. The museum opens to the public from the 21st to the 25th.
Special Site:
http://www.au.kddi.com/pr/cm/3taro/w-matsuri/
Related article:
・TCC Grand Prix Goes to au's "Santaro" Series "Everyone is a Hero."[2016.04.26]
・au's "Santaro" Wins Grand Prix ~ 2016 ACCCM FESTIVAL Winners Announced[2016.09.30]
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