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Dentsu Inc. and ISID Conduct "4K@SHIBUYA" Demonstration Experiment for High-Definition 4K Digital Signage ― B.LEAGUE Sunrockers Shibuya League Games Also Live-Streamed in 4K Video ―
The text of the Dentsu Inc. news release distributed on February 20 is as follows.
February 20, 2017
Dentsu Inc. and ISID Conduct "4K@SHIBUYA" Proof-of-Concept Experiment for High-Definition 4K Digital Signage ― B.LEAGUE Sunrockers Shibuya League Games Also Live-Streamed in 4K ―
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto; hereinafter "Dentsu") and Dentsu International Information Services Inc. (Headquarters: Minato-ku, Tokyo; President: Setsuo Kamai, hereinafter "ISID") will conduct the "4K@SHIBUYA" high-definition 4K digital signage demonstration experiment for three days from February 24 to 26 in Shibuya, an area attracting attention for redevelopment and inbound tourism. This is part of the FY2016 Ministry of Internal Affairs and Communications demonstration project "Contract for Research and Development Toward Realizing Advanced Video Distribution Services," with cooperation from the Advanced Video Distribution Organization.
The content to be displayed includes videos showcasing Shibuya's unique attractions, such as tourist spots, events, and shops. On the 25th and 26th, the experiment will also feature a live 4K broadcast of a league game by the Sanrockers Shibuya, a professional basketball team in the B.LEAGUE whose home town is Shibuya Ward, from the Aoyama Gakuin Memorial Gymnasium.
With projections indicating that the 4K (compatible) adoption rate in Japan's flat-panel TV market will expand to 70.5% by 2020 (announced by the Japan Electronics and Information Technology Industries Association (JEITA) in February 2016), public displays in spaces like public areas are also expected to rapidly advance toward high definition. This experiment aims to verify the technical and infrastructure requirements for high-capacity streaming associated with adopting advanced video technology, the nature of content for high-definition video, and the form of video advertising.
<Overview of the Proof-of-Concept Experiment>
・Period: February 24 (Fri) to February 26 (Sun), 2017
・Location: Shibuya Mark City 1F Event Space & 4F COIN SPACE by Shibuya City Tourism Association
※B.LEAGUE "Sunrockers Shibuya" vs. "Kyoto Hannaryz"
2016-17 B1 League Game: February 25 from 18:00 until game end; February 26 from 14:00 until game end. During these times, COIN SPACE by Shibuya City Tourism Association will be open as a public viewing space.
・Experiment Name: "4K@SHIBUYA" (High-Definition Digital Signage Distribution Experiment)
・Content Providers: B.LEAGUE, Sunrockers Shibuya, NHK Enterprises, Inc., Shibuya no Radio, LUTRON, Shibuya City Tourism Association, and others
＜About the Advanced Video Distribution Organization＞
The Advanced Video Distribution Organization (Headquarters: Minato-ku, Tokyo; Chairman: Ichiya Nakamura; URL: http://nexcdi-f.jp/ ) was established in May 2016 to accelerate the technical verification of advanced video distribution services utilizing advanced video technologies (4K/8K, high immersion, etc.) and high-speed, high-capacity communication networks. Its mission is to pioneer the launch, popularization, and expansion of such services globally. Businesses actively engaged in the practical application, popularization, and deployment of advanced video distribution services participate in this organization.
<4K Digital Signage Distribution System Overview>
4K live streaming transmits footage from Aoyama Gakuin Memorial Hall to signage using NTT Plala's proven 4K delivery platform, which has a track record with "Hikari TV 4K." This minimizes video delay and degradation, ensuring high-quality reproduction. The signage displays utilize Sony's high-quality "BRAVIA" corporate models. Content control via HTML5 enables scheduling and control of multi-source video delivery.
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/0220-009174.html
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