Eating "a lunch I'll never forget for the rest of my life"!?
Since its establishment in October 2015, the DENTSU SOKEN INC. Active Learning's 'How About This?' Research Institute has conducted unique collaborative and practical lessons with teachers at various schools nationwide. Rather than unilaterally providing lesson content, they explore with the teachers—the education professionals—the form that will make each school and class most 'active.' This time, instead of a school, they conducted training for a company. This is a report from Chihiro Noda, a researcher at the institute.
■The Client: "Candle in Every Building"
In February 2017, the HR/Recruitment department of a company called Candle approached the Institute requesting a single training session for 40 new employees joining in April.
Candle specializes in providing interior-related services for various buildings, from residential homes to commercial facilities. Their repair technology is particularly outstanding, restoring even seemingly irreparable damage or stains to look like new. Their clients include famous coffee chains and ultra-luxury hotels in Tokyo. Many buildings within our daily lives actually utilize Candle's services.
Regarding Candle, it recently underwent a management integration (restructured in two phases: October 2016 and April 2017), resulting in three operating companies merging into the newly formed "Candle Group." The new employees who joined this past April are the very first new hires for the "Candle Group."
Candle's request was very simple. I'll reveal what it was at the end, but actually, the simpler the request, the harder (yet more rewarding) it tends to be.
■Huh, what did my own new employee training involve again...?
When considering what program to create, I asked around about their own new employee training. Everyone kept saying, "I forgot," or "I don't remember." However, one mid-career hire shared a memorable experience: "The Great Hanshin Earthquake happened in January the year I joined, so I vividly remember going to the disaster site."
Personally, I also remember very clearly the training where we interviewed senior colleagues within the company and the filming observation we did during our sales field training.
Through these interviews and reflections, I made the following discoveries:
● Most people don't remember the content of their new employee training (especially classroom sessions).
● They do remember experiences they actively participated in or felt physically, like training held at memorable locations or hands-on sessions.
I believe the new employee training I received, including the lectures, was carefully designed by HR. However, unless the content is exceptionally interesting, lectures where you just listen one-sidedly rarely stick in your memory. People learn what they gain by moving their hands, feet, and minds.
...That's right! Isn't that the whole point of active learning?
I decided to create training for new employees where they could fully engage their hands, feet, and minds to achieve a sense of accomplishment.
■The crucial training tasks...
"Everyone cleans the Candle headquarters and checks for any areas needing repair," "Everyone observes Candle's work (the building)," "Everyone repairs something"... After considering many, many possibilities, the training task became:
"Go out and have a lunch you'll absolutely never forget."

This was closely tied to the sentiment I wanted to convey through this training. It was crucial to choose a theme (task) that would get everyone actively and enthusiastically involved with the same mindset.
If someone wasn't interested or someone else couldn't get motivated, that kind of task would be meaningless.
Lunch, however, is something everyone has to eat, and young people get hungry anyway. It's a task that naturally draws everyone in.
■The training finally begins. And guess what? The "President's Team" is participating too!
The training took place on their second day at the company. Though they had only joined the day before, everyone approached the training brightly, cheerfully, and in a friendly, harmonious atmosphere. We learned their ages ranged from 18 to 22, and they came from all over the country. Yet, the atmosphere was already excellent. And surprisingly, the presidents of each group would also participate as the "President Team."
Finally (?), the mission was announced.
"Go out and have a lunch you'll absolutely never forget."
Each team has two hours, from 11:30 AM to 1:30 PM, to decide on a lunch spot and go eat. During lunch, they must send three photos showing their lunch experience to HR. Upon returning, they'll give their report starting at 1:30 PM.
The rules were set as follows:
✔ Teams consist of 4-5 people, with a lunch budget of ¥2,500 per person.
✔ Lunch funds can be used for transportation costs.
Without hesitation, everyone happily began their strategy meetings and soon each team dashed off to their chosen destinations.
■A Lunch That Made Us Sigh
Everyone returned safely on time, and each team gave their report.
One team tackled their first-ever mega-sized roast beef bowl,
the team that had an extraordinary lunch high up in a Shinjuku skyscraper,
the team that had lunch at a moe cafe and took commemorative photos with SNOW,
the team who ate seafood bowls at a famous sushi chain because "Tokyo means Tsukiji,"
the team that tried to tackle jumbo dumplings at a Chinese restaurant near the training venue in Kagurazaka,
and the team that ate insect cuisine (!) at an ethnic restaurant in Takadanobaba... and so on.
Each team had an "absolutely unforgettable lunch" that exceeded our imagination and expectations.
And everyone gave great presentations.
But the one that even made the lab staff gasp was:
was the team that "bought the cheapest roll bread at a convenience store, shared it among three people under a cherry tree, and ate it together."
That day, Tokyo was warm and sunny, and the area around Iidabashi Station
That day, Tokyo was warm and sunny, and the area around Iidabashi Station, where the training venue was located, was in full bloom with cherry blossoms. I was thinking how beautiful the cherry blossoms were, but who would have thought that with a budget of 2,500 yen per person, they would share a single roll. And under a tree in full bloom, no less. How fresh! How romantic!
This wasn't a training session focused on competition, and everyone did wonderfully, but we unanimously awarded the Koppe Pan Team the Research Institute Prize. Their lunch perfectly embodied the goal of this training session.
■The Intent Behind the Training
This time, the institute received two requests from Candle.
One was:
◎ Make it a training program where new employees can bond
.
Candle's new employees, after their first week of training, will be assigned to various group companies during their second week and will begin working at their respective locations nationwide. They will be scattered apart.
We want them to feel reassured, knowing they have colleagues and peers to support them when they face tough times at work. We want them to feel a sense of unity with their peers through the training and carry that feeling with them as they work hard in the field. However, young people these days tend to be hesitant about getting close to others, so we need to help them become friends quickly. That was the main request from Candle's HR department.
And there was one more request.
〇 (If possible) Please understand (or at least remember) our corporate motto: "Innovation and Creation"
Candle's corporate motto is "Innovation and Creation." The request was for you to grasp the meaning behind it (even if only vaguely).
"Innovation": The act of trying to change old habits, systems, conditions, or ways of thinking into something new.
"Creation": To produce something entirely new that did not exist before.
(From Daijirin, Third Edition)
Breaking fixed concepts and creating something new. That is "Innovation and Creation."
Even though each person has 2,500 yen, they buy just one of the cheapest koppepan rolls at the convenience store,
then happily share it under the cherry blossoms. It's the ultimate innovation-creating lunch that brings people closer together.
■Something they'll never forget
I later heard that the evening social gathering was also filled with talk about the lunch training. I'm sure the new employees will never forget this training.
For both the trainers and the trainees, this is a training session they will absolutely never forget. I believe this is closely tied to how much each person "became active" during that training (or class).
Moving forward, whether in schools, companies, or research institutes, I want to keep developing programs that are "unforgettable" and "impossible to forget."
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Author

Chihiro Noda
Dentsu Inc.
Joined the company in 2001. After working in Creative and Sales, currently belongs to the Marketing Solutions Bureau. Member of DENTSU SOKEN INC. Active Learning "What About This?" Research Lab. Responsible for education-related research.


