Idemitsu Kosan Co., Ltd. Broadcasts two long-form commercials featuring the "Ehatob Trial" and "Music Concert for the Future"

Idemitsu Kosan is airing both 90-second TV commercials, "Ehatob Trial" and "Singing Passionately! Hometown Girls," on the TV Asahi network's company-sponsored program "The Music Concert Without a Title" (every Saturday, 10:00 AM to 10:30 AM).

　

The Ihatov Trial edition features the "Idemitsu Ihatov Trial Competition" (hosted by TV Iwate and the competition organizing committee), held annually in northern Iwate Prefecture in August. Trial is a motorsport originating in the UK where riders compete by maneuvering their bikes over challenging natural terrain like rocks and slopes without putting a foot down or stopping.

The event boasts over 40 years of history, fostering strong ties with the local community and spectators. Its diverse class structure ensures enjoyment for everyone from beginners to professional riders. The company has been the title sponsor continuously since 1989.

The commercial offers an immersive experience, as if you're riding a trial bike yourself through majestic nature, using aerial drone shots and 360-degree camera footage from the rider's perspective. The result is a heartfelt portrayal of the greenery of the Kitakami Highlands and the appeal of trial riding. The tagline is "Challenge nature. Hone yourself."

A special website features the experiential video "Bird Ride," allowing users to enjoy 360-degree VR footage on PCs or smartphones.
Through its sponsorship of the event, the company supports the challenges of next-generation riders and contributes to the development of motorsports culture.

　

The Hometown Girls edition features the company's July concert "Playing Music for the Future" held in Shunan City, Yamaguchi Prefecture. It follows the children of the municipal Kisan Elementary School Choir as they prepare to share the stage with professional musicians (the Japanese instrument unit AUN J Classic Orchestra).

It depicts the children's expressions of surprise and confusion upon learning about the collaborative chorus, their practice sessions, and their proud performance of the song "Furusato" (Hometown) with smiles in a 1,800-seat venue. The tagline reads: "We believe the 'Furusato' played together that day will become the children's energy."

The company began its concert activities in 2006 to express gratitude to the communities where its offices are located and to contribute to local culture. Since 2017, it has organized joint performances and workshops between performers and local elementary and junior high school students. This supports the "challenges," "growth," and "ability development" of the young people who will lead the next generation.
A full-length video (3 minutes 39 seconds) is available for viewing on the official website.